eCommerce
PIM
PIM vs PLM: The ultimate decision-making aid for your product management
Efficient systems for managing product data are essential. Two key terms that are frequently used in this context are PIM and PLM. Both systems are crucial for product management, but they differ in their functions and areas of application. In this blog article, we take a look at the differences and advantages of PIM and PLM.
eCommerce
PIM
PIM in the beauty industry
Stay competitive in the dynamic cosmetics industry through innovation and customisation. Our blog article shows you how Product Information Management (PIM) can help you capitalise on current trends and strengthen your market position. Learn about the key benefits and applications of PIM for your success in the beauty industry.
eCommerce
10 Tips on How to Retain Website Customers
How do you retain your website customers in the long term? We’ll tell you how and also give you 10 tips for doing so.
eCommerce
10 Tips on how to Convert Website Visitors into Customers
We give you 10 tips on how you can convert your website visitors into customers.
eCommerce
15 ways to increase traffic on your website
We’ll show you 15 ways to increase traffic to your website. From SEO optimisation to content marketing and social media tactics!
DAM
PIM
Manage product experiences efficiently with PIM, DAM & CM
In our latest apollon Thought Leadership Paper, we have summarised the most important basics of the PIM, DAM and Channel Management systems and explain how artificial intelligence can increase the efficiency of these software solutions.
DAM
Revolutionise your DAM with AI!
Is the management of your images and marketing materials taking up too much of your time and nerves? Then delegate many tasks to the AI and see how you can open up new possibilities in no time at all. Find out in our blog article how AI in DAM systems masters complex tasks that normally require human intelligence.
DAM
So that your DAM project doesn’t fail
A DAM is designed to help you utilise digital resources efficiently. But despite the obvious advantages, many DAM projects fail. In this blog article, we look at the most common reasons why DAM projects fail and offer you solutions for overcoming these challenges.
eCommerce
PIM
Product Experience vs. Customer Experience
The terms Product Experience (PX) and Customer Experience (CX) are often used interchangeably, although they cover different aspects of customer interaction. In this blog article, we shed light on the differences and connections between product experience and customer experience.
eCommerce
PIM
Global Expansion and Product Data
If you want to expand internationally, you need more than just English and your native language in your own online store. In this blog article, we take a closer look at the topic and reveal that translation and localisation are two different things. We also show how PIM systems can make translation and localisation projects child’s play.
DAM
Cloud Storage for DAM
The implementation of DAM systems as a cloud storage solution has proven to be particularly effective. In this blog post, we look at the benefits and important considerations that should be taken into account when using cloud storage for DAM.
eCommerce
PIM
Product Filter in Online Store
With the huge variety of products in online stores, effective filter functions are practically indispensable. Even though most online stores offer such functions, their quality varies greatly. In this blog post, we present 10 tips that you should consider when using product filters to optimise the user experience.