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Product Information Management (PIM) is the provision of product information for use in different output media or sales channels and for different locations. The prerequisite for this is the media-neutral management, maintenance and modification of product information in a central system in order to be able to supply each channel with consistent, accurate information without a large expenditure of resources.

Product Information Management systems are all about making product data maintenance as efficient as possible, avoiding duplicates and optimizing translation management. At its core, the system is used to manage spend across marketing and sales channels – omnichannel marketing – and complements ERP systems. This is because a product information management system can output all data as well as product texts, images, documents, drawings, etc. in multiple languages to a wide variety of output channels such as apps, online stores or sales platforms such as marketplaces. Your product information is thus bundled in one system and managed by you.

OMN PIM is not only characterized by high usability. OMN PIM can also manage more than other PIM solutions. In addition to the intelligent linking of product master data (item numbers, prices, technical dimensions, etc.) with product-relevant media assets (e.g. images, graphics, etc.) and marketing-relevant product information or advertising texts, OMN PIM can also establish relationships between products. This is particularly advantageous for cross-selling, e.g. to offer supplementary accessories, follow-up articles or spare parts and to expand sales. Special highlights of OMN PIM include super-fast online search and built-in AI capabilities to fully automate manual steps for texts, translations and images. In addition, OMN PIM has a powerful DAM, which can also be operated separately, as well as an integrated Workflow-Engine to map processes digitally in a holistic manner.

OMN PIM has open interfaces and can communicate with all upstream and downstream systems. These include ERP systems (SAP, AS400, Microsoft Dynamics, abas, Oracle or Sage) but also online stores (Shopware, Magento, Shopify, Spryker etc.), marketplaces (Amazon, eBay, Otto, Zalando etc.), BIM systems, translation tools (Across, SDL Trados or DeepL), publishing solutions (Adobe InDesign and QuarkXPress), content automation solutions such as Retresco as well as CMS and CRM systems. And if your system is not listed here, don’t worry, because we rely on EAI (Enterprise Application Integration). EAI enables flexible and easily extensible system integrations while providing comprehensive capabilities to import and export various data.

With the marketplace connection via the OMN-Connector you can place your products directly in all relevant marketplaces. Your product information is automatically adapted from OMN PIM to the specifications or transformed according to the specifications of the respective marketplace. Thanks to the connection to marketplaces in over 42 countries, you can also quickly expand your internationalization strategy.

Thanks to agile bi-weekly development sprints, OMN PIM continues to stay on the cutting edge of technology. Unit tests, integration tests and automated E2E tests ensure smooth updates in your daily work.

Product information is the be-all and end-all. This makes it all the more important to keep it up to date at all times. If the product portfolio is small, these tasks are still easy to manage. However, if more products and updates or developments are added, it is easy to lose track in the flood of information – because changes to the products usually not only have to be changed in a data sheet, but also in our ERP systems, on websites, online sales channels, etc. You will agree with us when we say that this work is very time-consuming. Record and manage product information and output the data to all channels. The so-called Product Information Management System, or PIM system for short, is dedicated to this task.

Each product has attributes. Attributes are nothing more than characteristics that distinguish a product and set it apart from other products. Typical product attributes are name, product ID, size, color or weight of a product. For services, for example, the duration offered. If a company offers thousands of products, the products may have different, unique features and the list of attributes quickly becomes unmanageable. But the benefits of the same product can also differ depending on the user. To remedy this situation, classification is used. Classifications help to structure product attributes. This sorts the characteristics of a product into higher-level groups. The advantage lies in the simple management of the attributes, as they can be quickly found and changed, but also removed or added, with the help of classifications. When storing attributes, on the other hand, you benefit from relevance by only recording attributes that come into question. But classifications are also beneficial for customers. For example, when customers make sorts in an online store, only the relevant features are listed. Last but not least, classification is an important prerequisite for smooth, electronic communication, both with business partners and with systems.

Yes, with the AI-based service “AI-Text“. With the text robot, you generate emotional product texts from granular product information quickly, cost-effectively and with high variance. OMN is one of the few systems on the market that offers many different approaches from template-based engines to generative text generation like Chat GPT.

Text robots are NLG applications (Natural Language Generation), with which emotional product texts are created from granular product information (attribute values). Text robots deliver machine-generated, search engine optimized (SEO optimization) product descriptions from OMN PIM in seconds. This not only supports the visibility or the ranking in search engines, but also increases the reach!

Yes, with the AI-based service “AI Translate“. With it you translate product information (attributes or texts) automatically and in real time! One click and the translation is available in the target language, with the help of deep learning translation tools. And to ensure that the result of your translations is satisfactory, OMN provides you with various translation providers. Of course, OMN also takes terminologies into account in AI-based translation.