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In information technology, a cache or cache memory is a buffer memory that holds data ready for repeated access in order to avoid time-consuming recalculations and thus accelerate access times. Cache memories are divided into hardware and software caches. Hardware caches include, for example, the buffer memory on hard disks, while software caches include the cache in the web browser.
CCPM stands for Critical Chain Project Management. This is a project management method that aims at realistic project planning based on available resources and capacities. The focus is on avoiding harmful multitasking, as well as on identifying hidden time reserves.
See Customer Experience Management
A chatbot is an application that simulates a human conversation in a chat based on AI. They are used to answer queries (via text or voice) automatically or without human interaction.
ChatGPT is a chatbot that uses Artificial Intelligence to generate natural sounding responses. Users interact with ChatGPT in a conversational manner, i.e. in a question-and-answer model. The name ChatGPT stands for “Chatbot Generative Pre-trained Transformer”. Originally, ChatGPT was developed for OpenAI’s online customer support.
The cloud refers to the possibility of using external computing services via so-called providers. The services can be software, data or services, which are usually provided via the Internet.
Cloud hosting refers to hosting services that are based on a cloud infrastructure. The data is located in the cluster (server network) instead of locally on own servers.
In the field of information technology, a cluster stands for a number of independent computers that are networked together.
Composable commerce is an approach to optimizing the customer experience architecture in e-commerce. Instead of using a complete system, individual core functions or components of e-commerce solutions are used and put together individually for the respective company. By combining different providers or their best solutions, top performance is achieved in the specific e-commerce use cases.
Composable PIM is a flexible selection of core functions or components of PIM systems. Compared to a traditional PIM, a Composable PIM creates a targeted focus that enables companies to achieve top performance in their respective, individual PIM use cases. Composable PIM gives companies the ability to incorporate Best-of-Breed applications such as digital asset management, data quality, hierarchy management, and supplier onboarding alongside broader solutions such as order management, pricing, and campaign management.
Enabling machines to analyze, understand and manipulate images and video.
Confluence is a knowledge management software from the company Atlassian, which was developed for knowledge sharing and collaboration in companies. With Confluence, users can create corporate wikis as well as create projects and work on them in a team.
Content Management System (CMS)
A content management system, or CMS, is software that allows users to create and maintain a website without programming knowledge.
Conversational commerce is a subarea of e-commerce and encompasses all dialog-oriented trading activities between customers and companies. Digital communication takes place in real time from human-to-human or between human and software. Conversational commerce includes online commerce via voice assistants (v-commerce), messaging services (e.g. WhatsApp or Facebook Messenger) and chatbots.
In online marketing, conversion is understood as the transformation of a website visitor from a reader to a doer. What is meant is that a website visitor performs a certain action. An action can be, for example, registering for a newsletter, buying a product, downloading content, signing up for a trial, filling out a contact form, subscribing, sharing on social media, or clicking on a link. Conversions can be divided into macro and micro conversions, whereby the objective varies depending on the business model. The conversion rate is used to measure success.
Conversion rate (CRV), also called conversion rate, represents the KPI for measuring conversions. It relates the number of website visitors to the conversions achieved and is expressed as a percentage. The measurement is mostly done via web analytics tools such as Google Analytics.
, Corporate design, not to be confused with corporate identity, is the visual appearance of a company. It includes the uniform appearance of a company or organization, such as the logo, the corporate color or even the typography, to support the corporate identity both externally and internally. In order to implement this image in a holistic manner, design guidelines are established in which the design constants are laid down and assigned to their areas of application.
CPC is an abbreviation for cost-per-click. This is a performance-based billing method in online marketing in which advertising costs are dependent on the number of clicks. Consequently, it reflects the average price of a clicked ad. The best-known user of CPC is Google with its Google Ads form of advertising. CPC is also used in affiliate marketing.
CPL is short for Cost-Per-Lead. This is used to determine the average costs incurred to generate a lead. The calculation is made using the advertising spend for all leads divided by the number of leads, or CPL = advertising spend for all leads / number of leads.
CPM is an abbreviation for Cost-per-Mille. Also known as TCP (thousand-contact price). This is a billing model in media planning. This refers to advertising costs per thousand view contacts (impressions), or what an ad costs to play on the screens of 1,000 people. The provider is billed after 1,000 impressions have been generated. CPM is not only used in online marketing, but also in TV, radio or print advertising. Instead of visual contact, audience or listener figures are used here, for example. The CPM is calculated by the price of the ad and the respective reach of the advertising format: CPM = (ad price / reach) * 1,000
CPM stands for Critical-Path-Method. This is a project management method that identifies the critical path of a project, i.e. the longest chain of interrelated activities. The goal is to avoid process bottlenecks and maintain planning flexibility by identifying the critical path.
A crawler, also called a web crawler, spider, searchbot or robot, is a computer program that automatically searches the Internet and analyzes data from websites. It is used by search engines to index websites. In addition, crawlers are also used to collect web feeds, e-mail addresses or other information. The name „crawler“ is derived from the first search engine – the web crawler.
Cross Media Publishing
Cross-Media-Publishing is the cross-media (print, online, mobile etc.) publishing of content based on media-neutral data.
See also Conversion Rate
CSV, short for comma-separated values, is a file format for simply structured data. The core task of CSV files is to describe the structure of a text file for its storage. This makes it possible to merge data, lists or tables that are not directly connected to each other. In addition, CSV is also used to import and export data from different systems. As the name „Comma-seprated values“ suggests, commas are used to separate the data records.
CTA is an abbreviation and stands for Call-to-Action. It is a request for action. This refers to prompts that are intended to trigger a specific action in potential customers. In online marketing, call-to-actions are presented in the form of buttons (buttons on websites, in e-mailings, etc.); in TV or radio commercials, they are prompts to the viewer or listener. The prompts can be sales-promoting (Buy now, Subscribe now, etc.) or for generating leads (Learn more, Try now, Subscribe to newsletter, etc.).
CTR is an abbreviation for click-through rate. This is a key figure from online marketing for determining the percentage of clicks on an ad. It indicates how often people have clicked on an ad after it has been displayed and is used to evaluate the respective ad content. The number of clicks is put in relation to the number of impressions (ad impressions): (clicks / impressions) * 100. For example, if the ad generates 100 impressions and is clicked 5 times, the CTR is 5%.
The term customer centricity refers to a sales and marketing approach that focuses on the customer and their needs as well as the customer relationship.
Customer Experience (CX)
Customer experience, or CX for short, is a marketing term that means customer experience. It refers to all the experiences a customer has with a company or brand during their customer journey at the various touchpoints. Positive experiences improve the image of a company or brand, negative experiences lead to a poor perception by the customer.
Customer Experience Management
Customer experience management, or CEM for short, encompasses all of a company’s strategies and measures for positively influencing a customer during his or her customer journey. It is a holistic approach with the goal of transforming customer experiences into positive experiences and thus further expanding customer satisfaction and customer loyalty. CEM is crucial for sustainable growth and the economic success of companies.
The Customer Journey describes a customer’s path through various contact points or touchpoints before making a purchase decision.
Customer Relationship Management System (CRM)
A Customer Relationship Management System, CRM for short, is software for managing customer relations. It is focused on building and maintaining relationships with existing and potential customers.
See Customer Experience