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TRENDS, STORIES AND BEST PRACTICES AROUND PRODUCT EXPERIENCE MANAGEMENT
From green bananas to ripe products
Who hasn’t seen them – green bananas on the supermarket shelf: not quite visually appealing yet, immature in flavour, but with the potential to become a sweet treat in just a few days. This image can be wonderfully transferred to product data in the company. This also often starts out ‘green’: incomplete, inconsistent, not prepared in a channel- or target group-appropriate way. What is needed is a maturing process. And this is exactly where PIM comes into play.
Trade mark & trade mark law
Whether on the sneaker, the website or the coffee-to-go cup – we encounter brands everywhere. They stand for identity, quality and trust. But behind every successful brand is more than just a good design: there is legal protection. Find out here why trade mark law is so important and what you should bear in mind when dealing with trade marks.
Brand Portal: Consistency at every Brand Touchpoint
Does your brand have numerous touchpoints – and the number is increasing? How do you ensure that your corporate identity is not diluted? The solution: a centralised brand portal. Find out what’s behind it here.
How a DAM system boosts your brand
In the digital world, your brand is far more than just a logo or a slogan – it is how customers perceive your company. Consistency, recognisability and a clear message are crucial. But how do you ensure that your brand remains consistent in a digital and global world? The answer: with a DAM system.
Brand Building in B2B
In the B2B sector, too, customers are not only looking for the best technical solution, but also a trustworthy brand experience. With around 75,000 new brands in 2023 alone, the competition for visibility is becoming increasingly fierce. This is where tools such as PIM and DAM come into play: they help to present your brand consistently, effectively and uniformly across all channels – a clear advantage in the battle for attention!
Data Onboarding
What do data onboarding and a good cocktail have in common? Find out more in our blog!
Performance Marketing
What is Performance Marketing and what role do a PIM and DAM system play in it? You can find the answers in this blog article.
PIM: Manufacturer vs. Retailer
A PIM system has become indispensable for both manufacturers and retailers. However, although both groups have similar requirements, there are significant differences in the way they use a PIM system. In this article, we take a closer look at the specific requirements of manufacturers and retailers for a PIM.
Hyperpersonalisation
Every person is unique – a distinctive individual with their own preferences, needs and wishes. Ideally, we would like to be treated in the same way in our interactions – not as a mere ‘customer’, but as a human being. This is where hyperpersonalisation comes in. Find out what’s behind it here.
Quick Overview: Digital Accessibility
Digital accessibility is no longer just an add-on, but a necessity. We would therefore like to give you an overview of the most important terms and information in this context. This information will help you to better understand the basic aspects and expand your knowledge in this area.
Digital Accessibility: Evaluation Tools for your Online Shore at a glance
From 28 June 2025, online stores in B2C must be digitally accessible. This means that you have to adapt your shop to the requirements of the German Accessibility Strengthening Act. Here we show you which evaluation tools you can use for this.
Accessibility in E-commerce
From mid-2025, B2C shops will also be obliged to comply with accessibility standards. The aim is for everyone – regardless of their abilities or impairments – to be able to participate in digital life without restrictions. The basis for this is the new Accessibility Strengthening Act (BFSG). In order to prepare you for these changes at an early stage, we are focussing on this topic today.
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