TRENDS, STORIES AND BEST PRACTICES AROUND PRODUCT EXPERIENCE MANAGEMENT
Why PIM is not possible with ExcelExcel spreadsheets are often used to manage product information, but are increasingly reaching their limits in view of today’s product information management (PIM) requirements. We explain why Excel is not enough for an effective PIM.
Why DAM is an SEO specialistSEO marketing is useful and important for the results lists of online stores and marketplaces. In this blog article, we will show you how a DAM system can help you to improve your company’s web presence holistically.
apollon recognized in the 2023 Gartner® Market Guide for Product Information Management SolutionsWhen it comes to developments in IT, we believe Gartner® is the first port of call. Find out more about the current Market Guide for PIM Solutions.
Why store owners need a DAM systemRich product content is an effective tool for setting the right impulses in the web store. However, asset management causes difficulties for many companies. Here we show you how you can create optimal conditions with a DAM system.
Composable CommerceComposable Commerce. Supposed to be the ultimate when it comes to a future-proof approach to technology decisions, according to Gartner. What the term is all about, you can find out here.
PIM, DAM or both? Why PIM and DAM belong togetherThe system landscape plays a critical role in product experiences. But it is often difficult to decide which software is suitable. Find out here whether a DAM or a PIM meets your needs for product experience management.
How to convince your boss of a PIM project!You need a PIM system, but you lack the PIM arguments? Here you can find out how to convince your boss of the value of a PIM project. From the objections to the correct answers.