Blog
TRENDS, STORIES AND BEST PRACTICES AROUND PRODUCT EXPERIENCE MANAGEMENT
Why PIM is not possible with Excel
Excel spreadsheets are often used to manage product information, but are increasingly reaching their limits in view of today’s product information management (PIM) requirements. We explain why Excel is not enough for an effective PIM.
10 elements of a successful product page
The success of an online store depends on the product side. Here we show you 10 elements of a successful product page.
Digital Product Passport
The digital product passport (DPP) is coming. In this blog article, we show you how you can prepare for this and how a PIM can support you.
How a PIM reduces your returns
Is your return rate too high? Would you like to change that? Find out here how a PIM system can help you to permanently reduce your returns rate.
Why DAM is an SEO specialist
SEO marketing is useful and important for the results lists of online stores and marketplaces. In this blog article, we will show you how a DAM system can help you to improve your company’s web presence holistically.
apollon recognized in the 2023 Gartner® Market Guide for Product Information Management Solutions
When it comes to developments in IT, we believe Gartner® is the first port of call. Find out more about the current Market Guide for PIM Solutions.
Why store owners need a DAM system
Rich product content is an effective tool for setting the right impulses in the web store. However, asset management causes difficulties for many companies. Here we show you how you can create optimal conditions with a DAM system.
How to win in E-Commerce
What makes good E-Commerce? We investigated this question and asked Tobias Marks about it. Learn what five key ingredients you need to run successful e-commerce.
Platform Strategies
Only 23% of German companies have a platform strategy. Reason enough to take a closer look at the topic of platform strategies.
Composable Commerce
Composable Commerce. Supposed to be the ultimate when it comes to a future-proof approach to technology decisions, according to Gartner. What the term is all about, you can find out here.
PIM, DAM or both? Why PIM and DAM belong together
The system landscape plays a critical role in product experiences. But it is often difficult to decide which software is suitable. Find out here whether a DAM or a PIM meets your needs for product experience management.
How to convince your boss of a PIM project!
You need a PIM system, but you lack the PIM arguments? Here you can find out how to convince your boss of the value of a PIM project. From the objections to the correct answers.
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