What is a PIM system?
PIM is an abbreviation for Product Information Management. As you can already see from the name, it is about the management of product information. This refers to the management of all product-defining information and its provision for use in output channels (online store, various marketplaces, social media, catalogs, etc.). In addition to the classic product master data (item prices, technical specifications and much more), this information also includes advertising texts and associated image material.
What is a DAM system?
DAM stands for Digital Asset Management. The main task of DAM is to manage digital content (e.g. images, documents, videos or audios) in the best possible, redundancy-free quality and to pass it on to people or connected systems as required. The prerequisite is that the digital content or media assets are stored centrally and media-neutrally. DAM is also known as MAM, short for Media Asset Management. If the main focus of the managed files is on videos, it is also called Video Asset Management (VAM).
What is omnichannel marketing?
“Omni” means “any” or “all.” In addition to channels, in marketing it refers to the inclusion of all touchpoints in the customer approach. Touchpoints to the customer can be found on- and offline and include both sales and information channels. It’s a marketing discipline that gives equal consideration to customers on truly all channels, whether for sales purposes or purely informational. And this is the big difference to multichannel or cross-channel marketing.
More terms explained
From classification standards to media-neutral data management: here you find further key terms from product data and media management — each answered concisely.
What is ETIM?
ETIM is the open classification standard for technical products. Definition, classes, versions and ETIM data management in a PIM system.
What is ECLASS?
ECLASS is the cross-industry standard for classifying products and services. Levels, versions and ECLASS data management in a PIM system.
What is product data management?
Product data management means maintaining, enriching and distributing product data centrally. Definition, tasks, systems and PDM/PLM/PIM.
What is variant management?
Variant management means structuring, maintaining and distributing product variants. Definition, goals, variant tree and PIM practice.
What is a golden record?
The golden record is the single trusted data record per product, customer or supplier. How it is created and its role in MDM and PIM.
What is tagging?
Tagging makes images, videos and documents findable. Good tags, controlled vocabulary vs. free tagging, and AI-based auto-tagging explained.
What is media-neutral data?
Media-neutral data is maintained once and published to every channel — from print to marketplaces. Principle, benefits and examples.
What is OCI punchout?
OCI punchout connects supplier shops to e-procurement systems. Definition, OCI versions, cXML and BMEcat differences — explained concisely.
What is web-to-print?
Web-to-print brings print products into the browser: definition, portal types, business benefits and the interplay with PIM and DAM.
What is metadata?
Metadata is data about data: definition, types and examples — and why it decides findability in DAM and PIM systems.
What is a SKU?
A SKU identifies every sellable unit in your assortment — down to the single variant. How it differs from EAN/GTIN, UPC and MPN.
What is an image database?
A company-owned image database makes your image assets centrally findable and safe to use. Types, features and the line to a DAM system.
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