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TRENDS, STORIES AND BEST PRACTICES AROUND PRODUCT EXPERIENCE MANAGEMENT
E-Commerce
Digital Catalogs: The perfect complement to your online shop
Digital catalogs are more than just a replacement for the classic product catalog. They offer end customers inspiration, a modern shopping experience, and ease of use – perfectly complementing existing online shops. In this article, you will learn about the benefits of digital catalogs and why they are an indispensable marketing tool for businesses.
DAM
E-Commerce
Artificial intelligence is revolutionizing SEO – rethinking visibility
Artificial intelligence is reshaping SEO: keywords are no longer enough, answers matter. Discover how “Answer-Optimized Content” and Buyer Enablement help businesses stay visible and win market share in the AI era.
DAM
E-Commerce
More than just a catalog: Why PIM is an essential complement to your commerce platform
A PIM system is much more than just a product catalog: it is an essential complement to your commerce platform. By centralizing, enriching, and distributing product information across all channels – from webshops and marketplaces to print and social media – PIM ensures consistent, high-quality product experiences that boost customer satisfaction and conversion.
E-Commerce
PIM
From green bananas to ripe products
Who hasn’t seen them – green bananas on the supermarket shelf: not quite visually appealing yet, immature in flavour, but with the potential to become a sweet treat in just a few days. This image can be wonderfully transferred to product data in the company. This also often starts out ‘green’: incomplete, inconsistent, not prepared in a channel- or target group-appropriate way. What is needed is a maturing process. And this is exactly where PIM comes into play.
DAM
E-Commerce
PIM
Trade mark & trade mark law
Whether on the sneaker, the website or the coffee-to-go cup – we encounter brands everywhere. They stand for identity, quality and trust. But behind every successful brand is more than just a good design: there is legal protection. Find out here why trade mark law is so important and what you should bear in mind when dealing with trade marks.
DAM
E-Commerce
Brand Portal: Consistency at every Brand Touchpoint
Does your brand have numerous touchpoints – and the number is increasing? How do you ensure that your corporate identity is not diluted? The solution: a centralised brand portal. Find out what’s behind it here.
DAM
E-Commerce
How a DAM system boosts your brand
In the digital world, your brand is far more than just a logo or a slogan – it is how customers perceive your company. Consistency, recognisability and a clear message are crucial. But how do you ensure that your brand remains consistent in a digital and global world? The answer: with a DAM system.
E-Commerce
PIM
Brand Building in B2B
In the B2B sector, too, customers are not only looking for the best technical solution, but also a trustworthy brand experience. With around 75,000 new brands in 2023 alone, the competition for visibility is becoming increasingly fierce. This is where tools such as PIM and DAM come into play: they help to present your brand consistently, effectively and uniformly across all channels – a clear advantage in the battle for attention!
E-Commerce
PIM
Data Onboarding
What do data onboarding and a good cocktail have in common? Find out more in our blog!
DAM
E-Commerce
PIM
Performance Marketing
What is Performance Marketing and what role do a PIM and DAM system play in it? You can find the answers in this blog article.
E-Commerce
PIM
PIM: Manufacturer vs. Retailer
A PIM system has become indispensable for both manufacturers and retailers. However, although both groups have similar requirements, there are significant differences in the way they use a PIM system. In this article, we take a closer look at the specific requirements of manufacturers and retailers for a PIM.
E-Commerce
Hyperpersonalisation
Every person is unique – a distinctive individual with their own preferences, needs and wishes. Ideally, we would like to be treated in the same way in our interactions – not as a mere ‘customer’, but as a human being. This is where hyperpersonalisation comes in. Find out what’s behind it here.
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