PIM
Differences between PIM in B2B and B2C
Is every PIM suitable for B2C and B2B? We show you the differences and which requirements a PIM should fulfill in B2B and B2C. To the article.
PIM
The History of PIM
In the world of e-commerce and digital product information, PIM has established itself as an indispensable tool. But the journey that led to today’s sophisticated PIM systems is a story of innovation and adaptation to ever-changing market conditions.
PIM
Why PIM is not possible with Excel
Excel spreadsheets are often used to manage product information, but are increasingly reaching their limits in view of today’s product information management (PIM) requirements. We explain why Excel is not enough for an effective PIM.
DAM
PIM
10 elements of a successful product page
The success of an online store depends on the product side. Here we show you 10 elements of a successful product page.
DAM
How a PIM reduces your returns
Is your return rate too high? Would you like to change that? Find out here how a PIM system can help you to permanently reduce your returns rate.
PIM
apollon recognized in the 2023 Gartner® Market Guide for Product Information Management Solutions
When it comes to developments in IT, we believe Gartner® is the first port of call. Find out more about the current Market Guide for PIM Solutions.
How to win in E-Commerce
What makes good E-Commerce? We investigated this question and asked Tobias Marks about it. Learn what five key ingredients you need to run successful e-commerce.
DAM
PIM
Platform Strategies
Only 23% of German companies have a platform strategy. Reason enough to take a closer look at the topic of platform strategies.
Composable Commerce
Composable Commerce. Supposed to be the ultimate when it comes to a future-proof approach to technology decisions, according to Gartner. What the term is all about, you can find out here.
DAM
PIM
PIM, DAM or both? Why PIM and DAM belong together
The system landscape plays a critical role in product experiences. But it is often difficult to decide which software is suitable. Find out here whether a DAM or a PIM meets your needs for product experience management.
How to convince your boss of a PIM project!
You need a PIM system, but you lack the PIM arguments? Here you can find out how to convince your boss of the value of a PIM project. From the objections to the correct answers.
Composable PIM
PIM is essential in composable commerce. However, increasing customer requirements are pushing rigid architectural concepts of monolithic PIM systems to their limits. Time to take a closer look at Composable PIM.