eCommerce
PIM
Product Experience Platform: A 4-Stage PXM Maturity Model
A product experience platform only pays off when your operating model is mature enough. Use this four-stage PXM maturity model to spot your gap and pick the next move.
KI
OMR 2026: When the AI hype comes of age
After OMR 2026: three trends from Hamburg — how AI, visibility and data quality are reshaping product communication.
SAP Hybris End of Life 2026: Why you migrate the PIM first — and the shop second
SAP Hybris End of Life 2026: why you migrate the PIM first and the shop second. The 5-phase replatforming playbook for B2B manufacturers — by apollon.
DAM
DAM Software Comparison: Which System Fits Your Business?
Compare the leading DAM software solutions in 2026. Discover which system fits your media management needs — from integrated PIM+DAM platforms to specialized brand management tools.
KI
Why your PIM decides in 2026 whether ChatGPT knows you — and what the 7 AI search innovations really mean for your shop.
Generative Engine Optimization decides your visibility in ChatGPT, Gemini and Perplexity. Why a clean PIM is the GEO foundation — and how you start.
PIM
PIM Software Comparison 2026: The Best Solutions for Mid-Market Companies
Compare the most important PIM software solutions for mid-market companies in 2026. Learn the strengths and weaknesses of each system and find the right fit for your requirements.
eCommerce
What Is Product Experience Management (PXM)? The 2026 Guide
Product Experience Management (PXM) is the operating model that ties PIM, DAM, channel integration and digital shelf analytics into one consistent product experience. Learn why classic PIM is no longer enough in 2026 and how you can get started with PXM.
PIM
Master Data Management: Fundamentals, Benefits and Best Practices
Master Data Management ensures all departments work with a single, reliable data source. Learn what MDM encompasses, its benefits, and how to implement it successfully.
DAM
DAM System: What Is Digital Asset Management and Why Do You Need It?
A DAM system centrally manages, organizes, and distributes all digital media in your company. Learn when DAM pays off, how it differs from PIM, and which vendors matter in 2026.
PIM
What Is a PIM System? The Complete Guide 2026
A PIM system centrally manages, enriches, and distributes all product-related data across every output channel. This guide covers what PIM does, who needs it, and how to choose the right system.
PIM
Digital Product Passport (DPP): Everything Companies Need to Know in 2026
The Digital Product Passport (DPP) becomes mandatory for many industries from 2027. Learn what companies need to know and how a PIM system helps with implementation.
eCommerce
PIM
Optimising the customer journey in e-commerce: How companies can avoid revenue losses
How can businesses prevent revenue loss in e-commerce? This article explains how optimizing the customer journey helps reduce friction, build trust, and avoid cart abandonment – from product discovery and checkout to the post-purchase experience. With practical recommendations and clear optimization strategies, it highlights why customer journey improvement is an ongoing process and a key driver of long-term growth.