eCommerce
PIM
Data Onboarding
What do data onboarding and a good cocktail have in common? Find out more in our blog!
DAM
eCommerce
PIM
Performance Marketing
What is Performance Marketing and what role do a PIM and DAM system play in it? You can find the answers in this blog article.
eCommerce
PIM
PIM: Manufacturer vs. Retailer
A PIM system has become indispensable for both manufacturers and retailers. However, although both groups have similar requirements, there are significant differences in the way they use a PIM system. In this article, we take a closer look at the specific requirements of manufacturers and retailers for a PIM.
eCommerce
Hyperpersonalisation
Every person is unique – a distinctive individual with their own preferences, needs and wishes. Ideally, we would like to be treated in the same way in our interactions – not as a mere ‘customer’, but as a human being. This is where hyperpersonalisation comes in. Find out what’s behind it here.
eCommerce
Quick Overview: Digital Accessibility
Digital accessibility is no longer just an add-on, but a necessity. We would therefore like to give you an overview of the most important terms and information in this context. This information will help you to better understand the basic aspects and expand your knowledge in this area.
eCommerce
Digital Accessibility: Evaluation Tools for your Online Shore at a glance
From 28 June 2025, online stores in B2C must be digitally accessible. This means that you have to adapt your shop to the requirements of the German Accessibility Strengthening Act. Here we show you which evaluation tools you can use for this.
DAM
eCommerce
PIM
Online Marketplaces
Online marketplaces are popular with consumers and companies alike because they offer numerous advantages. In this blog article, we therefore take a closer look at online marketplaces. What are online marketplaces anyway, what advantages do they offer and which one is right for you? Of course, we will also show you how PIM and DAM systems can help you to organise your online market presence effectively.
DAM
eCommerce
PIM
Marketing Attribution
Wouldn’t it be great to know which touchpoint convinced the customer – Google ad, Facebook post, TV advert or poster? Marketing attribution makes exactly that possible: it measures the impact of each individual advertising contact. Curious? Read more in our article!
DAM
eCommerce
The content creation lifecycle
Content creation is a central component of every marketing department. But creating content is only the first step. A well-thought-out content creation lifecycle ensures that content can be utilised, managed and reused efficiently. A well-structured content lifecycle ensures that content can be optimally utilised and maximised. In this blog post, we look at the individual phases of the lifecycle and show how a DAM system plays a central role.
eCommerce
PIM
What makes good product descriptions?
Product descriptions are crucial in e-commerce. They not only provide detailed information about the products, but are also of great importance for the search engine optimisation (SEO) of an online store. But what features characterise an effective product description? We get to the bottom of this question in this article.
eCommerce
Happy Birthday E-Commerce
E-Commerce turns 30! We say happy birthday and look back at the beginnings of E-Commerce, explore its development and the key factors behind its growth.
DAM
eCommerce
PIM
AI for text creation: 7 practical tools from ChatGPT to Rytr
Thanks to rapid advances in AI technologies, we are experiencing a radical change in the way texts are generated. Dive into this article with us and discover the revolutionary tools that are catapulting copywriting into a new era.