eCommerce
Hyperpersonalisation
Every person is unique – a distinctive individual with their own preferences, needs and wishes. Ideally, we would like to be treated in the same way in our interactions – not as a mere ‘customer’, but as a human being. This is where hyperpersonalisation comes in. Find out what’s behind it here.
eCommerce
Quick Overview: Digital Accessibility
Digital accessibility is no longer just an add-on, but a necessity. We would therefore like to give you an overview of the most important terms and information in this context. This information will help you to better understand the basic aspects and expand your knowledge in this area.
eCommerce
Digital Accessibility: Evaluation Tools for your Online Shore at a glance
From 28 June 2025, online stores in B2C must be digitally accessible. This means that you have to adapt your shop to the requirements of the German Accessibility Strengthening Act. Here we show you which evaluation tools you can use for this.
DAM
eCommerce
PIM
Online Marketplaces
Online marketplaces are popular with consumers and companies alike because they offer numerous advantages. In this blog article, we therefore take a closer look at online marketplaces. What are online marketplaces anyway, what advantages do they offer and which one is right for you? Of course, we will also show you how PIM and DAM systems can help you to organise your online market presence effectively.
DAM
eCommerce
PIM
Marketing Attribution
Wouldn’t it be great to know which touchpoint convinced the customer – Google ad, Facebook post, TV advert or poster? Marketing attribution makes exactly that possible: it measures the impact of each individual advertising contact. Curious? Read more in our article!
DAM
eCommerce
The content creation lifecycle
Content creation is a central component of every marketing department. But creating content is only the first step. A well-thought-out content creation lifecycle ensures that content can be utilised, managed and reused efficiently. A well-structured content lifecycle ensures that content can be optimally utilised and maximised. In this blog post, we look at the individual phases of the lifecycle and show how a DAM system plays a central role.
eCommerce
PIM
What makes good product descriptions?
Product descriptions are crucial in e-commerce. They not only provide detailed information about the products, but are also of great importance for the search engine optimisation (SEO) of an online store. But what features characterise an effective product description? We get to the bottom of this question in this article.
eCommerce
Happy Birthday E-Commerce
E-Commerce turns 30! We say happy birthday and look back at the beginnings of E-Commerce, explore its development and the key factors behind its growth.
DAM
eCommerce
PIM
AI for text creation: 7 practical tools from ChatGPT to Rytr
Thanks to rapid advances in AI technologies, we are experiencing a radical change in the way texts are generated. Dive into this article with us and discover the revolutionary tools that are catapulting copywriting into a new era.
DAM
eCommerce
PIM
PIM Glossary
Discover our PIM glossary: We show you the most important PIM terms. Perfect for beginners & professionals who want to refresh their knowledge.
eCommerce
PIM
Syndication of Product Data
Online sales require effective dissemination of product information via various sales channels. Syndication is a decisive factor here. Below we explain what exactly syndication is and how it works in conjunction with PIM to optimise your sales strategies.
eCommerce
PIM
Ambush Marketing
The European Championship is over. Besides Spain, there are two other winners: Check24 and Puma. With around five million Germany jerseys given away, both brands are omnipresent in the country. And this despite the fact that the companies are not official sponsors of the European Championships. The sophisticated form of advertising behind this successful campaign is called Ambush Marketing. Let’s take a closer look at Ambush Marketing.