DAM
eCommerce
PIM
PIM Glossary
Discover our PIM glossary: We show you the most important PIM terms. Perfect for beginners & professionals who want to refresh their knowledge.
eCommerce
PIM
Syndication of Product Data
Online sales require effective dissemination of product information via various sales channels. Syndication is a decisive factor here. Below we explain what exactly syndication is and how it works in conjunction with PIM to optimise your sales strategies.
eCommerce
PIM
Ambush Marketing
The European Championship is over. Besides Spain, there are two other winners: Check24 and Puma. With around five million Germany jerseys given away, both brands are omnipresent in the country. And this despite the fact that the companies are not official sponsors of the European Championships. The sophisticated form of advertising behind this successful campaign is called Ambush Marketing. Let’s take a closer look at Ambush Marketing.
eCommerce
PIM
Classification
One of the most important functions of PIM systems is the classification of products. This makes it possible to organise product information systematically and use it efficiently. Today we will look at how classification works in PIM systems and what advantages it offers.
eCommerce
PIM
PIM vs PLM: The ultimate decision-making aid for your product management
Efficient systems for managing product data are essential. Two key terms that are frequently used in this context are PIM and PLM. Both systems are crucial for product management, but they differ in their functions and areas of application. In this blog article, we take a look at the differences and advantages of PIM and PLM.
eCommerce
PIM
PIM in the beauty industry
Stay competitive in the dynamic cosmetics industry through innovation and customisation. Our blog article shows you how Product Information Management (PIM) can help you capitalise on current trends and strengthen your market position. Learn about the key benefits and applications of PIM for your success in the beauty industry.
eCommerce
10 Tips on How to Retain Website Customers
How do you retain your website customers in the long term? We’ll tell you how and also give you 10 tips for doing so.
eCommerce
10 Tips on how to Convert Website Visitors into Customers
We give you 10 tips on how you can convert your website visitors into customers.
eCommerce
15 ways to increase traffic on your website
We’ll show you 15 ways to increase traffic to your website. From SEO optimisation to content marketing and social media tactics!
DAM
PIM
Manage product experiences efficiently with PIM, DAM & CM
In our latest apollon Thought Leadership Paper, we have summarised the most important basics of the PIM, DAM and Channel Management systems and explain how artificial intelligence can increase the efficiency of these software solutions.
DAM
Revolutionise your DAM with AI!
Is the management of your images and marketing materials taking up too much of your time and nerves? Then delegate many tasks to the AI and see how you can open up new possibilities in no time at all. Find out in our blog article how AI in DAM systems masters complex tasks that normally require human intelligence.
DAM
So that your DAM project doesn’t fail
A DAM is designed to help you utilise digital resources efficiently. But despite the obvious advantages, many DAM projects fail. In this blog article, we look at the most common reasons why DAM projects fail and offer you solutions for overcoming these challenges.