How to choose the best PIM solution – and why OMN from apollon is the right choice
PRODUCT EXPERIENCE MANAGEMENT
Perfect product data is the key to optimal multichannel and omnichannel commerce. A strong PIM is the backbone of this – but what really matters? One framework for guidance is the product data journey, which consists of three stages: data onboarding, data management and data distribution. This is exactly where Online Media Net (OMN) from apollon comes in – with an integrated suite approach comprising PIM, DAM, channel and workflow management, and AI services.
Data onboarding – getting data into the system quickly and cleanly
Lengthy Excel processes, fragmented supplier data and manual asset collection are classic obstacles to onboarding. Good PIM solutions offer preconfigured import paths, supplier/partner connections and validation workflows to ensure that master data and media arrive quickly, completely and in good quality.
How OMN solves this:
OMN allows product descriptions and media assets to be imported directly from manufacturers and suppliers, and the data to be made available to partners without Excel/FTP, supplemented by the integration of translators, agencies and printing service providers into a continuous process. The OMN Accelerator also provides predefined, industry-specific data models that speed up classification and localisation.
Data management – enrich, check, control
After import, the actual value creation begins: enrichment, governance and collaboration. Internal enrichment flows, data quality and completeness standards, and the ability to meet the requirements of external target systems are particularly important here – this can hardly be done efficiently manually.
How OMN solves this:
- OMN PIM provides centralised product data management with integrated DAM – all assets are systematically linked, eliminating silos.
- The workflow engine orchestrates review and approval processes across teams (product management, marketing, e-commerce, logistics).
- AI services such as AI tagging (automatic image tagging) or text generation accelerate enrichment and content creation – consistently, scalably and multilingually.
Data distribution – playing correctly everywhere
The final stage: secure, automated export to ERP, shops and marketplaces to automatically comply with target system taxonomies and formats.
How OMN solves this:
- Channel management in OMN ensures seamless transfer to internal and external systems – reducing time to market and error rates.
- Open interfaces and integrations (including CI HUB Connector for Office/Adobe/WordPress) bring assets and product information directly into your teams’ working environments.
TCO vs. TBO – shifting from a cost perspective to a benefit perspective
In addition to total cost of ownership (TCO), total benefit of ownership (TBO) should also be considered: productivity gains, faster market launches, sales and conversion effects through better data quality.
What OMN offers here:
- Faster time to market and lower process costs through automation, zero-error policy and reusable channel configurations.
- Scalability and usability of an integrated suite (PIM, DAM, channel, workflow, optional W2P) – fewer system breaks, lower switching costs.
Checklist: How your PIM decision fits with OMN
- Onboarding speed: Can suppliers/manufacturers connect in a structured manner? → OMN Import/Partner Connection + OMN Accelerator.
- Governance & quality: Are there standards, workflows, AI assistance? → OMN Workflow + AI Tagging
- Asset integration: Are images/videos/documents centralised, versioned and rights-protected? → OMN DAM.
- Syndication capability: Is data automatically transferred to shops, marketplaces, ERP systems, etc.? → Omnichannel management + open APIs/integrations.
- Time-to-value: How quickly will the benefits become apparent? → Preconfigured models (OMN Accelerator), automation, suite advantages.
Summary
The best PIM solution is one that covers your entire product data journey – from onboarding to management to distribution – while offering low operating costs, high leverage and true scalability. With OMN, you can rely on a state-of-the-art product experience management suite that is built precisely for this purpose: data-driven, workflow-oriented, AI-supported and open to integration.
Do you know our PIM and DAM?
CONTACT US WITHOUT OBLIGATION AND LET US CONVINCE YOU OF OUR OMN.