How to win in E-Commerce
What makes good E-Commerce? We investigated this question and asked Tobias Marks about it. Learn what five key ingredients you need to run successful e-commerce.
DAM
PIM
Platform Strategies
Only 23% of German companies have a platform strategy. Reason enough to take a closer look at the topic of platform strategies.
Composable Commerce
Composable Commerce. Supposed to be the ultimate when it comes to a future-proof approach to technology decisions, according to Gartner. What the term is all about, you can find out here.
DAM
PIM
PIM, DAM or both? Why PIM and DAM belong together
The system landscape plays a critical role in product experiences. But it is often difficult to decide which software is suitable. Find out here whether a DAM or a PIM meets your needs for product experience management.
How to convince your boss of a PIM project!
You need a PIM system, but you lack the PIM arguments? Here you can find out how to convince your boss of the value of a PIM project. From the objections to the correct answers.
Composable PIM
PIM is essential in composable commerce. However, increasing customer requirements are pushing rigid architectural concepts of monolithic PIM systems to their limits. Time to take a closer look at Composable PIM.
PIM
PIM Market
The Group of Analysts estimates that the global market for PIM will grow to $63.8 billion by 2030, representing a compound annual growth rate of 21.09 percent.
Is there even a need for a PIM besides the online store?
Getting started in online retail is very easy nowadays thanks to online store solutions like Shopware, Shopify or Magento. Do you still need systems like a PIM? You will get the answer here.
PIM-Systems in E-Commerce
PIM systems have proven to be an indispensable tool that revolutionizes the way e-commerce companies handle product data.
Expert voice on PIM of the future
How will PIM tools evolve in the future? What are the top three challenges in implementing a PIM tool? What is the term PXM (Product Experience Management) all about? Our expert Tobias Marks provides answers to these questions.
Market Performance Wheel (MPW)
TGOA has published the Market Performance Wheel (MPW) for apollon. The new MPW measures its performance in the area of Product Information Management (PIM) or Product Experience Management (PXM).