Market Performance Wheel (MPW)

Analyst house TGOA publishes valuation of apollon

The analyst house The Group of Analysts (TGOA) has published the Market Performance Wheel (MPW) for apollon. The German software manufacturer offers Online Media Net (OMN) to automate the communication of product data and to seamlessly output data into the omnichannel commerce landscape without media discontinuity. The new MPW measures its performance in the area of Product Information Management (PIM) or Product Experience Management (PXM).

apollon’s PIM MPW paints a clear picture of OMN’s strengths – particularly in the areas of customer performance, customer experience and market understanding (22 out of 25 achievable points in all three areas). The fact that apollon achieved a solid 19 out of 25 points for its future viability and technology underscores the overall image of a forward-looking and adaptive software manufacturer. For example, apollon shows remarkable adaptability when it comes to innovative topics such as Artificial Intelligence, which they have integrated into a wide variety of OMN areas to optimize their customers’ processes.

“The results reflect our sustainable strategy and underscore our team’s efforts to dive deep into our customers’ unique requirements and translate them into the long-term roadmap for Online Media Net. In this way, we enable companies to meet any future omnichannel commerce challenge.”

Norbert Weckerle, CEO at apollon

The Market Performance Wheel (MPW) provides a detailed analysis on the evaluation groups: Ability to perform, Market performance, Future viability and Technology. The individual results are displayed transparently in a special graphic.

Do you want the full evaluation?

Download the complete MPW document here.

“We are seeing disruptive change and continued innovation in all areas of digital commerce. PIM vendors need to recognize their role and responsibility in this ecosystem, do their homework and prepare for the emerging requirements.”

Temel Kahyaoglu, CEO at TGOA

About The Group of Analysts (TGOA)

The renowned analyst firm The Group of Analysts (TGOA) has been monitoring the enterprise software market since 2010 with its unique analysis method “Market Performance Wheels” with the aim of creating transparency for all. Three new companies were established in 2021, each potentiating the TGOA concept through their respective focus. As a publication house, The Group of Authors promotes communication and thus thought leadership in the market with publications such as the “headsUp” whitepaper series. As an advisory house, The Group of Advisors offers holistic consulting services on all topics of digitalization. As a research house, The Group of Anticipators produces studies on the most important software markets.


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