Data protection information

We are pleased that you are visiting our website. The protection and security of your personal information when using our website is very important to us. We would therefore like to take this opportunity to inform you which of your personal data we collect when you visit our website and for what purposes it is used.

Who is responsible?

Person responsible

for the processing of personal data within the meaning of the EU General Data Protection Regulation (GDPR)

apollon GmbH+Co. KG
Maximilianstraße 104
75172 Pforzheim
Deutschland

Tel.: +49 7231 941–123
E-Mail: info@apollon.de
Website: www.apollon.de

Data Protection Officer

DEKRA Assurance Services GmbH
Handwerkstraße 15
70565 Stuttgart
E-Mail: datenschutz@apollon.de

If you have any questions about our data protection information, you can contact us or our external data protection officer at any time.

Who gets my data?

Your data will not be passed on to third parties. If it is necessary to pass on your data (e.g. the IP address) for the fulfillment of certain purposes, we will inform you below about the procedure and legal basis for each individual case.

If personal data is processed outside the European Union, we will explain this below for the respective processing.

If we use service providers for the operation of our website who process personal data on our behalf as part of order processing in accordance with Art. 28 GDPR, they may also be recipients of your personal data. You can find more information on the use of processors and web services in the descriptions of the individual processing operations below.

Are cookies used?

Cookies are pieces of information that are sent by us to the browser of your end device and stored there when you visit our website. As an alternative to the use of cookies, information can also be stored in the local storage of your browser. Cookies do not cause any damage to your end device. They cannot execute programs or contain viruses.

Some functions of our website cannot be offered without the use of cookies or local storage (technically necessary cookies). We use necessary cookies for the technical realisation of our website, which store information until the end of your visit to the site. The legal basis for this is Article 6 para. 1 GDPR (1) (a) GDPR. As the operator of the website, we have a legitimate interest in the technically error-free and optimized provision of our website.

Other cookies, on the other hand, enable us to carry out various analyses, so that we are able, for example, to recognize the browser you are using when you visit our website again and to transmit various information to us (non-essential cookies). We set these cookies on the basis of your consent (Article 6(1)(1)(a) GDPR).

If third parties process information via cookies, they collect the information directly via your browser. We provide information about the respective services for which we use cookies in the individual processing operations.

You can find detailed information on the cookies used in the cookie settings of our Consent Manager Borlabs. Details on the use of Borlabs can be found below.

How is my data processed in detail?

Below we inform you about the individual processing operations, the scope and purpose of the data processing, the legal basis, the obligation to provide your data and the respective storage period. There is no automated decision-making in individual cases, including profiling.

Provision of the website

Type and scope of processing

When you access and use our website, we collect the personal data that your browser automatically transmits to our server. The following information is temporarily stored in a log file:

IP address of the requesting computer
Date and time of access
Name and URL of the retrieved file
Website from which access is made (referrer URL)
Browser used and, if applicable, the operating system of your computer, as well as the name of your access provider

Our website is not hosted by us, but by a service provider who processes the aforementioned data on our behalf in accordance with Art. 28 GDPR.

Purpose and legal basis

The processing is carried out to safeguard our overriding legitimate interest in displaying our website and ensuring security and stability on the basis of Art. 6 para. 1 lit. f GDPR. 1 GDPR (1) (a) GDPR. The collection of data and storage in log files is absolutely necessary for the operation of the website. There is no right to object to the processing due to the exception under Art. 21 (1) GDPR. Insofar as further storage of the log files is required by law, the processing is carried out on the basis of Art. 6 para. 1 GDPR (1) (a) c GDPR. There is no legal or contractual obligation to provide the data, but it is not technically possible to access our website without providing the data.

Storage period

The mentioned data will be stored for the duration of the display of the website and for technical reasons for a maximum of 7 days. Storage beyond this point is possible, although in this case, the IP addresses of the users are deleted or anonymised. It is therefore no longer possible to attribute the calling client.

Borlabs (Cookie / Consent Manager)

Type and scope of processing

We have integrated Borlabs on our website. Borlabs is a consent solution from Borlabs GmbH, Rübenkamp 32, 22305 Hamburg, Germany, with which consent to the storage of cookies can be obtained and documented. Borlabs uses cookies or other web technologies to recognize users and to store the consent given or revoked.

Purpose and legal basis

The use of the service is based on the legally required consent to the use of cookies in accordance with Art. 6 para. (1) (a) c. GDPR and § 25 para. 2 no. 2 TDDDG.

Storage period

The specific storage period of the processed data cannot be influenced by us, but is determined by Borlabs GmbH. Further information can be found in the privacy policy for Borlabs: https://de.borlabs.io/datenschutz/.

Contact form via HubSpot Forms

Type and scope of processing

On our website, we offer you the opportunity to contact us using a form provided. The information collected via mandatory fields is required in order to process the request. You can also voluntarily provide additional information that you believe is necessary to process the contact request.

Inquiries received via the contact form on our website are processed electronically directly in our CRM system in order to answer your inquiry as quickly as possible. We have integrated HubSpot Forms on our website for this purpose. HubSpot Forms is a service provided by HubSpot, Inc. and offers marketing automation software for marketing services and products, including SEO and content creation, lead management, email marketing and web analytics. HubSpot Forms is used to store data entered in forms, e.g. when contacting us via a contact form. The data entered can be stored in our customer relationship management system (CRM system).

In this case, your data will be passed on to the operator of HubSpot Forms, HubSpot, Inc, Cambridge, Massachusetts, US. In order to protect your data in the best possible way, we have agreed the data hosting location Germany (EU) with Hubspot.

Our registration service allows visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. This information is stored on servers operated by our software partner HubSpot. They can be used by us to contact visitors to our website and to determine which of our company’s services are of interest to them. All information we collect is subject to this privacy policy. We use all information collected solely to optimize our marketing.

Purpose and legal basis

We process your data with the help of HubSpot Forms for the purpose of processing the contact enquiry and handling it. If your enquiry relates to an existing contractual relationship with us, the processing is carried out for the purpose of fulfilling the contract on the basis of Art. 6 para. 1 GDPR (1) (a) b GDPR. For the purpose of communication and processing further inquiries, we process your data on the basis of your consent in accordance with Art. Art. 6 para. 1 GDPR (1) (a) a GDPR, through active use of our contact form.

The display and integration of HubSpot Forms is subject to our legitimate interest pursuant to Art. 6 para. (1) (a) f. GDPR, the optimization of our marketing measures and the improvement of our service quality on the website. The data transfer to HubSpot only takes place after your consent in accordance with. Art. 6 para. 1 GDPR (1) (a) a GDPR. There is no legal or contractual obligation to provide your data, but it is not possible to process your request without providing the information in the mandatory fields. If you do not wish to provide this data, please contact us by other ways.

Storage period

If you use the contact form on the basis of your consent, we will store the data collected for each inquiry until the purpose of the inquiry has been completely fulfilled.

If you use the contact form as part of a contractual relationship, we will store the data collected for each inquiry for a period of six years from the end of the contractual relationship.

The specific storage period of the processed data at HubSpot cannot be influenced by us, but is determined by HubSpot, Inc. Further information can be found in the privacy policy for HubSpot Forms: https://legal.hubspot.com/privacy-policy.

Newsletter (marketing notifications and sales notifications)

Type and scope of processing

If you register on our website to receive our newsletter (marketing notifications and/or sales notifications), we collect your email address and store this information together with the date of registration and your IP address. You will then receive an email in which you must confirm your subscription to the newsletter (double opt-in). If you do not confirm your registration within 24 hours, it will automatically expire and the data will not be processed for sending the newsletter.

You can unsubscribe from the newsletter at any time. Alternatively, you will find a link to unsubscribe in every newsletter e-mail.

The newsletter is sent directly by us. Your data will not be passed on to third parties or processors within the meaning of Art. 28 GDPR.

In order to be able to analyze the popularity of our newsletter mailings and optimize them, we log when emails are opened and links are clicked. You can object to this processing by unsubscribing from the newsletter.

To send the newsletter, we use a service provided by HubSpot Inc. which processes your personal data on our behalf in accordance with Art. 28 GDPR. Your data will not be passed on to third parties.

Purpose and legal basis

We process your data for the purpose of sending the newsletter on the basis of your consent in accordance with Art. Art. 6 para. 1 GDPR (1) (a) a GDPR. By unsubscribing from the newsletter, you can declare your revocation at any time with effect for the future in accordance with Art. 7 para. 3 GDPR. There is no legal or contractual obligation to provide your data, but it is not possible to send the newsletter without providing your data.

Storage period

After registering for the newsletter, we store the data for a maximum of 24 hours until the registration is confirmed. After successful confirmation, we will store your data until you withdraw your consent (unsubscribe from the newsletter).

Chatbase

Type and scope of processing

We use a chatbot on our website to enable interactive communication. This chatbot uses the technology of Chatbase, a service of CHATBASE.CO, INC, 4700 Keele Street, 215 Bergeron Centre, Toronto, ON, Canada, M3J 1P3. Thanks to the technology based on ChatGPT, the service enables us to conduct automated dialogs with users and thus respond efficiently to requests. Data is only transmitted when you actively use the chatbot.

While you are using the chatbase, the questions you ask and the answers generated by the system are processed. We recommend that you do not enter any personal information in order to protect your privacy. In addition, your IP address, log data, location data and other metadata may be collected during your interaction with Chatbase.

Purpose and legal basis

The display and integration of Chatbase is subject to our legitimate interest pursuant to Art. 6 para. (1) (a) f. GDPR to enable quick, specific and simple answers to user questions. The legal basis for the use of the chatbot is Art. 6 para. (1) (a) a. DSGVO and § 25 para. 1 TDDDG, insofar as your consent includes the storage of cookies or access to information on your terminal device in accordance with TTDSG. You can revoke your consent at any time.

Storage period

If you do not use Chatbase, no data about you will be processed.

The data you enter during communication will remain stored until you ask us to delete it, withdraw your consent to data processing or the purpose of storage no longer applies (for example, after your request has been fully processed).

Further information can be found in the privacy policy for Chatbase: https://www.chatbase.co/legal/privacy.

Calendly

Type and scope of processing

We use Calendly from Calendly, LLC, 1315 Peachtree St NE, Atlanta, GA 30309, United States, to make it easy to book appointments on our website. By using Calendly, data that you enter in the appointment booking mask is transferred to Calendly, LLC.

Please note that you are in no way obliged to use Calendly to make an appointment with us. If you wish to prevent data transmission to Calendly, LLC, you can use other contact options.

Purpose and legal basis

The use of Calendly is based on your consent in accordance with Art. 6 para. (1) (a) a. GDPR and § 25 para. 1 TDDDG.

Storage period

The specific storage period of the processed data cannot be influenced by us, but is determined by Calendly, LLC. Further information can be found in the privacy policy for Calendly: https://calendly.com/pages/privacy.

Clarity

Type and scope of processing

We have integrated Clarity on our website. Clarity is a service of the Microsoft Corporation and offers optimization tools that analyze the behavior and feedback of users of our website through analysis and feedback tools.

Clarity uses cookies and other browser technologies to evaluate user behaviour and recognize users.

This information is used, among other things, to compile reports on website activity and to statistically analyze visitor data. Furthermore, Clarity records clicks, mouse movements and scroll heights in order to create so-called heat maps and session replays.

In this case, your data is passed on to the operator of Clarity, Microsoft Corporation, One Microsoft Way Redmond, WA 98052-6399, United States.

Purpose and legal basis

The use of Clarity is based on your consent in accordance with Art. 6 para. (1) (a) a. GDPR and § 25 para. 1 TDDDG.

We intend to transfer personal data to third countries outside the European Economic Area, in particular the USA. The data transfer to the USA is carried out in accordance with Art. 45 para. 1 GDPR on the basis of the adequacy decision of the European Commission. The US companies involved and/or their US subcontractors are certified in accordance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF).

In addition, before such a third country transfer, we obtain your consent in accordance with Art. 49 para. 1 sentence 1 lit. a. GDPR, which you give via the consent in the Consent Manager (or other forms, registrations, etc.). We would like to point out that in the case of third country transfers, there may be risks that are unknown in detail (e.g. data processing by security authorities in the third country, the exact scope and consequences of which we do not know, over which we have no influence and of which you may not be aware).

Storage period

The specific storage period of the processed data cannot be influenced by us, but is determined by Microsoft Corporation. Further information can be found in the privacy policy for Clarity: https://privacy.microsoft.com/en-us/privacystatement.

Google Ads

Type and scope of processing

We have integrated Google Ads on our website. Google Ads is a service provided by Google Ireland Limited to display targeted advertising to users. Google Ads uses cookies and other browser technologies to evaluate user behaviour and recognize users.

Google Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Google Ads delivers targeted advertising based on behavioral profiles and geographical location. Your IP address and other identification features such as your user agent are transmitted to the provider.

If you are registered with a Google Ireland Limited service, Google Ads can assign the visit to your account. Even if you are not registered with Google Ireland Limited or have not logged in, it is possible that the provider will find out and store your IP address and other identification features.

In this case, your data will be passed on to the operator of Google Ads, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Purpose and legal basis

The use of Google Ads is based on your consent in accordance with Art. 6 para. (1) (a) a. GDPR and § 25 para. 1 TDDDG.

Storage period

The specific storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google Ads: https://policies.google.com/privacy.

Google Analytics

Type and scope of processing

We use Google Analytics from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, as an analysis service for the statistical evaluation of our online offering. This includes, for example, the number of visits to our website, subpages visited and the time spent by visitors.

Google Analytics uses cookies and other browser technologies to evaluate user behaviour and recognize users.

This information is used, among other things, to compile reports on website activity.

Purpose and legal basis

The use of Google Analytics is based on your consent in accordance with Art. 6 para. (1) (a) a. GDPR and § 25 para. 1 TDDDG.

Storage period

YouTube Video

Type and scope of processing

We have integrated YouTube Video on our website. YouTube Video is a component of the video platform of YouTube, LLC, on which users can upload content, share it over the Internet and receive detailed statistics.

YouTube Video enables us to integrate content from the platform into our website.

YouTube Video uses cookies and other browser technologies to evaluate user behaviour, recognize users and create user profiles. This information is used, among other things, to analyze the activity of the content listened to and to create reports. If a user is registered with YouTube, LLC, YouTube Video can assign the videos played to the profile.

When you access this content, you establish a connection to the servers of YouTube, LLC, Google Ireland Limited, Gordon House, Barrow Street Dublin 4 Ireland, whereby your IP address and possibly browser data such as your user agent are transmitted.

Purpose and legal basis

The use of the service is based on your consent in accordance with Art. 6 para. (1) (a) a. GDPR and § 25 para. 1 TDDDG.

Storage period

The specific storage period of the processed data cannot be influenced by us, but is determined by YouTube, LLC. Further information can be found in the privacy policy for YouTube Video: https://policies.google.com/privacy.

Leadinfo

Summary

We use the lead generation service provided by Leadinfo B.V., Rotterdam, The Netherlands, which recognizes visits of companies to our website based on IP addresses and shows us related publicly available information, such as company names or addresses. In addition, Leadinfo places two first-party cookies for providing transparency on how our visitors use our website and the tool processes domains from provided form inputs (e.g. “leadinfo.com”) to correlate IP addresses with companies and to enhance its services. For additional information, please visit www.leadinfo.com. On this page: www.leadinfo.com/en/opt-out you have an opt-out option. In the event of an opt-out, your data will no longer be used by Leadinfo.

LinkedIn Insight Tag

Type and scope of processing

We use LinkedIn Insight Tag from LinkedIn Corporation, Sunnyvale, California, US, to create target groups, segment visitor groups of our online offer, determine conversion rates and subsequently optimize them. This happens in particular when you interact with advertisements that we have placed with LinkedIn Corporation. For this purpose, LinkedIn Corporation offers retargeting for website visitors in order to display targeted advertising outside of our website.

LinkedIn Insight Tag collects data about visits to our website, including URL, referrer URL, IP address, device and browser characteristics (user agent) and timestamp. This data is used to provide anonymized reports on website audience and ad performance.

Purpose and legal basis

The use of LinkedIn Insight Tag is based on your consent in accordance with Art. 6 para. (1) (a) a. GDPR and § 25 para. 1 TDDDG.

In addition, before such a third country transfer, we obtain your consent in accordance with Art. 49 para. 1 sentence 1 lit. a. GDPR, which you give via the consent in the Consent Manager (or other forms, registrations, etc.). We would like to point out that in the case of third country transfers, there may be risks that are unknown in detail (e.g. data processing by security authorities in the third country, the exact scope and consequences of which for you we do not know, over which we have no influence and of which you may not become aware).

Storage period

The specific storage period of the processed data cannot be influenced by us, but is determined by LinkedIn Corporation. Further information can be found in the privacy policy for LinkedIn Insight Tag: https://www.linkedin.com/legal/privacy-policy.

What rights do I have?

Under the conditions of the statutory provisions of the General Data Protection Regulation (GDPR), you as the data subject have the following rights

Information in accordance with Art. 15 GDPR about the data stored about you in the form of meaningful information on the details of the processing as well as a copy of your data;
Correction in accordance with Art. 16 GDPR of incorrect or incomplete data stored by us;
Deletion in accordance with Art. 17 GDPR of the data stored by us, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
restriction of processing in accordance with Art. 18 GDPR if the accuracy of the data is contested, the processing is unlawful, we no longer need the data and you oppose their erasure because you require them for the establishment, exercise or defense of legal claims or you have objected to processing in accordance with Art. 21 GDPR
Data portability pursuant to Art. 20 GDPR, insofar as you have provided us with personal data within the scope of consent pursuant to Art. 20 GDPR. Art. 6 para. 1 GDPR (1) (a) a GDPR or on the basis of a contract pursuant to Art. Art. 6 para. 1 GDPR (1) (a) b GDPR and these were processed by us using automated procedures. You will receive your data in a structured, commonly used and machine-readable format or we will transmit the data directly to another controller if this is technically feasible.
Objection pursuant to Art. 21 GDPR to the processing of your personal data, insofar as this is based on Art. 6 para. 1 GDPR (1) (a) e, f GDPR and there are grounds relating to your particular situation or the objection is directed against direct marketing. The right to object does not exist if overriding, compelling legitimate grounds for the processing can be demonstrated or the processing is carried out for the establishment, exercise or defense of legal claims. If the right to object does not exist for individual processing operations, this is indicated there.
Revocation pursuant to Art. 7 para. 3 GDPR of your consent with effect for the future.
Complaint pursuant to Art. 77 GDPR to a supervisory authority if you believe that the processing of your personal data violates the GDPR. As a rule, you can contact the supervisory authority of your usual place of residence, your workplace or our company headquarters.

Amendment of this data protection notice

We will revise this data protection notice in the event of changes to this website or other occasions that make this necessary. You will always find the current version on this website

Status: 16.05.2025