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TRENDS, STORIES AND BEST PRACTICES AROUND PRODUCT EXPERIENCE MANAGEMENT
Automation in PIM Systems
In an increasingly fast-moving world, the ability to work efficiently and accurately is crucial – and this is where automation comes into play. In this blog article, we look at the benefits and functionality of automation in PIM systems and discuss how it can transform business processes.
Spring-cleaning Product Data
Just like a traditional spring clean at home, a thorough cleaning of your product data ensures clarity and structure. You should go through and clean up your product data at least once a year. It’s time to dust off the digital dust and make everything shine! But where to start? Don’t worry, we’ll tell you how to do it here.
Data: The centrepiece of every PIM system
Despite its crucial importance, data continues to be neglected in many companies and viewed merely as a necessary entry rather than the valuable resource it actually is. This article highlights the essential role of data and explains why every PIM project is doomed to failure without a solid digital database.
DAM vs. other storage solutions
The power of visual perception is undeniable – images speak directly to our brain and are memorized. But as important as images are, their management is often neglected and reduced to simple storage solutions. It’s time to look after your visual treasures properly! Discover why a DAM system is the perfect solution for managing your images and take your content management to the next level!
Differences between PIM in B2B and B2C
Is every PIM suitable for B2C and B2B? We show you the differences and which requirements a PIM should fulfill in B2B and B2C. To the article.
The History of PIM
In the world of e-commerce and digital product information, PIM has established itself as an indispensable tool. But the journey that led to today’s sophisticated PIM systems is a story of innovation and adaptation to ever-changing market conditions.
Why PIM is not possible with Excel
Excel spreadsheets are often used to manage product information, but are increasingly reaching their limits in view of today’s product information management (PIM) requirements. We explain why Excel is not enough for an effective PIM.
10 elements of a successful product page
The success of an online store depends on the product side. Here we show you 10 elements of a successful product page.
Digital Product Passport
The digital product passport (DPP) is coming. In this blog article, we show you how you can prepare for this and how a PIM can support you.
How a PIM reduces your returns
Is your return rate too high? Would you like to change that? Find out here how a PIM system can help you to permanently reduce your returns rate.
Why DAM is an SEO specialist
SEO marketing is useful and important for the results lists of online stores and marketplaces. In this blog article, we will show you how a DAM system can help you to improve your company’s web presence holistically.
apollon recognized in the 2023 Gartner® Market Guide for Product Information Management Solutions
When it comes to developments in IT, we believe Gartner® is the first port of call. Find out more about the current Market Guide for PIM Solutions.
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