Omnichannel Marketing with System at apollon!

AI Mask releases images

“The speed and quality of the AI service are unbeatable – the focus for us was clearly on shortening the “time-to-market.” The fact that we also saved costs with AI Mask topped it all off.”

Stephan Tournée, Advertising Department Manager/Trainer – Graphics Department/Photography Studio at Popken Fashion Group

International with OMN

Holistic, transparent, efficient and cost-effective! That was the aim of the 3PAGEN project, to unify both the catalog production of its three brands and the web stores of five countries – including language versions. This project was implemented within a year by introducing the omnichannel marketing system Online Media Net (OMN).

The efficient way to information

OMN is a central place for information and quality control. For us, this is great because IKEA has a very special way of working with text and color files. Due to the large number of languages spoken in the 48 countries where IKEA operates, we have a large amount of data to process.

Henrik Lundby, Production Specialist, Pre-media Quality Assurance, Media Production at Inter IKEA Systems Service AB

Cross-media work with OMN

“Due to the data sovereignty now created and the media-neutral data storage, we can work in a more targeted and cross-media manner, which additionally brings us a clear efficiency and cost advantage in the interaction of the individual systems.”

Alexander Dohrn, Purchasing Manager Marketing/Advertising at Koelnmesse

From B2B to B2C: Faster entry into new markets with existing data from OMN

“I was again surprised by the speed of apollon. In just two months, apollon managed to take our peclavus shop online – exactly as we wanted. In this context, it was also ideal that all product data was already available in our OMN and we could simply use the existing data to open up the new market segment.”

Simeon Ruck, Managing Director at HELLMUT RUCK GmbH

OMN: PXM system ready to go

“Using a powerful PXM not only gives us a faster time-to-market, but also considerable efficiency gains.”

Jürgen Prenninger, CDO and CMO at BÄR GmbH

Online Store: Not only technology, but also design

“The performance of an online store plays a very important role. When switching to Shopware 6, we paid particular attention to ensuring that our site is not only faster, but can also be quickly customised by ourselves. Thanks to apollon, we have now created a system that we can maintain independently and even develop further ourselves in some areas.”

Michael Dehler, Managing Director of Compass

PIM and DAM plus B2B online store

“We were actually only looking for a PIM and DAM. But after we saw how powerful OMN is and how easily the product information maintained in it can be played out in other channels, we also commissioned apollon to set up an online store for our business customers.”

Stefan Pokinskyj, Managing Director Salon Professional Carts, Tools & Accessories at EFALOCK Professional Tools GmbH