Success Story
3Pagen: Catalogs and web stores across countries from one system
Mail-order retailer 3Pagen wanted to bring the catalog production of its three brands and its web stores in five countries – including all language versions – together in one system. With Online Media Net (OMN), this was achieved within a year.
At a glance
Company
3Pagen
Industry
Mail order – kitchen, household and home decor, wellness, women’s fashion
Solution
OMN – omnichannel marketing system for print and e-commerce
Modules
PIM, DAM, Channel Management with Patch+Brief and layout automation
Integration
360e merchandise management system, web stores
Scope
3 brands, web stores in 5 countries, all language versions
Project start
2012
Initial situation
Three brands, five countries, many channels.
Holistic, transparent, efficient and cost-effective – this was the aim when 3Pagen launched the project. Catalog production for three brands and the web stores in five countries were to be brought together in one system, including all language versions.
At the same time, the system had to go live quickly and be connected to the 360e merchandise management system. The choice was the omnichannel marketing system Online Media Net (OMN).
Project objectives
Project goals.
01
One central system
One system to manage catalog production (three brands) and web stores (five countries).
02
Content for every channel
Efficient delivery of content to all channels – print and e-commerce – including all language versions.
03
Fast and flexible
Fast commissioning of the system, including an interface to the 360e merchandise management system.
The solution
One system for data acquisition, enrichment and distribution.
At 3Pagen, OMN brings together product data, images and publishing processes and uses them to supply catalogs and web stores.
Connection to merchandise management
Item data is imported into OMN from the 360e merchandise management system.
Central product data and media
Product information and images are maintained in OMN PIM and DAM and enriched for every channel.
Briefing and catalog planning
The Patch+Brief module produces briefings and reports for catalog production.
Automated print output
A layout automation fills the catalog pages with product information and images.
Web store export
An export supplies the web stores in the five countries with product data and images in the respective language versions.
In figures
3
brands in one system
5
country web stores including language versions
1 year
to go-live including system connections
Results
What 3Pagen achieved.
A holistic marketing system
OMN covers data acquisition, enrichment and distribution in one system.
Automation
All print catalogs and web stores are filled automatically with product information and images.
Speed
Fast project implementation with a go-live after only one year, including the system connections.
Success Story
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