Success story
Compass and SEALAND24: 15 online shops on Shopware 6
Compass and SEALAND24 moved their 15 online shops from Shopware 5 to Shopware 6 and redesigned them along the way. apollon delivered the relaunch – the product data comes from OMN.
At a glance
Brands
Compass (water sports equipment) and SEALAND24 (leisurewear and functional clothing)
Shops
15 online shops, around 100,000 orders per year
Service
Shopware agency – migration, design, development and integration
Shop system
Shopware 6 (previously Shopware 5)
Product data
OMN – PIM, DAM, channel and workflow management, in use since 2014
Project period
December 2022 to autumn 2023
Visit the Compass online shop · Visit the SEALAND24 online shop
“The performance of an online store plays a very important role. When switching to Shopware 6, we paid particular attention to ensuring that our site was not only faster, but could also be quickly customised by ourselves. Thanks to apollon, we have now created a system that we can maintain independently and even further develop ourselves in some areas.”
Michael Dehler, Managing Director of Compass
Initial situation
Ageing shops and the end of Shopware 5 support
Before OMN
- 15 online shops on Shopware 5 with support ending soon
- Performance and loading times no longer up to date
- Long runtimes for data updates
- Dependence on service providers for changes
Compass is a go-to address for water sports equipment, while SEALAND24 specialises in sophisticated leisurewear and innovative functional clothing. Around 100,000 orders are placed every year via the 15 online shops of both brands.
The shops were getting on in years, especially in terms of performance and loading times. In addition, the end of Shopware 5 support was approaching – a prompt migration to Shopware 6 was necessary to keep receiving security and feature updates. The company decided not only to update the technology but also to redesign the shops.
The company awarded the relaunch to apollon: it already had good experience working together, the PIM system also came from apollon, and apollon had a solution concept for the current problems.
Project objectives
Four goals for the relaunch
01
Performance and hosting costs
Improve the performance and loading times of the 15 online shops and reduce hosting costs.
02
Switch to Shopware 6
Move all 15 online shops to Shopware 6, including a new design.
03
Data optimisation
Shorten runtimes for data updates and improve the quality of search results.
04
Independence from service providers
Become less dependent on agencies to shorten response times.
The solution
A cross-departmental relaunch project
The project started in December 2022 and went live in autumn 2023. As it was a complex undertaking, the purchasing, IT and customer service departments worked on it alongside marketing – so the redesign was considered from every angle.
Migration and new design
All 15 shops were moved to Shopware 6 and given a new design for desktop and mobile. Before go-live, redirects from the previous URLs were checked and carried over.
Product data from OMN
OMN has been in use at Compass since 2014 and supplies the product information. A middleware transfers the data to Shopware 6 – with separate texts for Compass and SEALAND and in several languages.
Control per shop and country
For each sales channel, it is defined which variants are visible. Sizes are converted per country, for example for shops in the United Kingdom and France.
Only complete items in the shop
Variants only appear with a price and a sales channel; new variants start inactive so that nothing goes live unchecked. Price changes run through a separate, fast update process.
Shopware extensions
Various Shopware plug-ins extend the standard, for example for product recommendations (“We recommend”).
Integration of all systems
The shops are connected to the surrounding systems, including PIM and ERP.
In figures
15
online shops moved to Shopware 6
100,000
orders per year (approx.)
2
brands: Compass and SEALAND24
2014
the year Compass started using OMN
Results
Faster, up to date and self-maintained
Current online shops
All 15 shops run on Shopware 6 with a new design and receive security and feature updates again.
Better performance
The shops have become faster; the relaunch improves both the user experience and operating costs.
OMN for product information
PIM, DAM, channel and workflow management supply the product data for all shops.
More independence
Compass maintains the shops itself and even develops parts of them further on its own.
Outlook
Ongoing development
apollon continues to develop the shops and the data transfer from OMN together with Compass.
Success Story
The full story as a PDF
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