Success story
peclavus: New B2C shop with Shopware 6 and product data from OMN
HELLMUT RUCK opened its care brand peclavus to private customers with a dedicated online shop. apollon built the shop on Shopware 6 and developed two plug-ins for sales promotions – the product data was already available in OMN.
At a glance
Company
HELLMUT RUCK GmbH, Neuenbürg, Germany
Industry
Specialist wholesale for podiatry, foot care, cosmetics and wellness
Brand
peclavus – own brand for foot, body, hand and nail care (certified natural cosmetics)
Service
Shopware agency – technical implementation and plug-in development
Shop system
Shopware 6
Product data
OMN – in use at RUCK since 2014
Launch
2021
“I was again surprised by the speed of apollon. In just two months, apollon managed to take our peclavus shop online – exactly as we wanted. In this context, it was also ideal that all product data was already available in our OMN and we could simply use the existing data to open up the new market segment.”
Simeon Ruck, Managing Director at HELLMUT RUCK GmbH
Initial situation
A well-known brand, so far only for trade customers
Before OMN
- peclavus only available through B2B customers and resellers
- No dedicated shop for end customers
- Sales promotions such as free gifts or promotion notices not possible in standard Shopware 6
HELLMUT RUCK GmbH is a family-run specialist wholesaler for podiatry, foot care, cosmetics and wellness, now in its third generation. From Neuenbürg, RUCK distributes its products worldwide together with international partners. The range comprises more than 6,500 items – including peclavus, the company’s own brand for foot, body, hand and nail care.
peclavus certified natural cosmetics have been around for decades, but were only available to RUCK’s B2B customers and resellers. With the launch of peclavus.de in 2021, private customers can now buy the care products too.
RUCK commissioned apollon with the technical implementation: the shop was to be based on Shopware 6, and apollon had already built RUCK’s first online shop with Shopware.
Project objectives
What the new shop had to deliver
01
New market
Introducing peclavus to the B2C market.
02
Shopware 6
Launch of the private customer shop peclavus.de on Shopware 6.
03
Promotions
Managing individual sales promotions for end customers directly in the shop.
04
Data from OMN
The shop data comes from the B2B product data already maintained in OMN.
05
Basis for the B2B shop
The project serves as the technical foundation for the new development of RUCK’s B2B shop.
The solution
Existing product data, a new shop, custom plug-ins
Online Media Net (OMN) has been in use at RUCK since 2014 and is the central hub for capturing and enriching product information and serving the online, mobile and print channels. Interfaces between the shop, the ERP system and OMN transfer product information, prices and availability to the shop – including for peclavus. With complete product data already in place, RUCK mainly needed a new shop to enter the B2C market.
Requirements workshop
The customer’s requirements were captured in a workshop and assessed as a backlog; apollon then implemented the shop in an agile process.
Approval per item
Whether an item or variant is offered in the peclavus shop is controlled by a flag from the ERP system, which is imported into OMN daily together with the product data.
“Promotion notice” plug-in
RUCK enters the promotion and its period directly in the Shopware interface – for example seasonal sales or free shipping. Once activated, the promotion appears as a banner in the header; promotions can be scheduled in advance with a publication date.
“Free gift promotions” plug-in
Selected peclavus items come with free gifts. When the basket reaches the defined quantity of the main item, the gift is added automatically; with factor-based promotions, the number of gifts grows with the order quantity.
Both plug-ins combined
A promotion notice on the home page can point to free gift promotions and link directly to them – no programming skills required.
Added value for B2B customers
The shop also supports the accompanying B2B programme peclavus +PLUS, with which RUCK rewards loyal existing customers through targeted promotions.
In figures
6,500+
items in the RUCK range
2
new Shopware plug-ins for sales promotions
2 months
until the peclavus shop went live (according to the customer)
2014
the year RUCK started using OMN
Results
A fast start in a new market segment
peclavus.de is live
Since 2021, private customers can buy peclavus products directly in the brand’s own shop.
Existing data reused
The shop draws its product data from OMN – no new data pool had to be built.
Promotions without programming
RUCK manages promotion notices and free gift promotions itself in the Shopware back end.
Further development
Since the launch, further extensions have been added, for example for returns and complaints – now with return labels via the DHL interface.
Outlook
Foundation for the B2B shop
The peclavus shop is the technical basis for the new development of RUCK’s B2B shop.
Success Story
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