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TRENDS, STORIES AND BEST PRACTICES AROUND PRODUCT EXPERIENCE MANAGEMENT
Manage product experiences efficiently with PIM, DAM & CM
In our latest apollon Thought Leadership Paper, we have summarised the most important basics of the PIM, DAM and Channel Management systems and explain how artificial intelligence can increase the efficiency of these software solutions.
Revolutionise your DAM with AI!
Is the management of your images and marketing materials taking up too much of your time and nerves? Then delegate many tasks to the AI and see how you can open up new possibilities in no time at all. Find out in our blog article how AI in DAM systems masters complex tasks that normally require human intelligence.
So that your DAM project doesn’t fail
A DAM is designed to help you utilise digital resources efficiently. But despite the obvious advantages, many DAM projects fail. In this blog article, we look at the most common reasons why DAM projects fail and offer you solutions for overcoming these challenges.
Product Experience vs. Customer Experience
The terms Product Experience (PX) and Customer Experience (CX) are often used interchangeably, although they cover different aspects of customer interaction. In this blog article, we shed light on the differences and connections between product experience and customer experience.
Global Expansion and Product Data
If you want to expand internationally, you need more than just English and your native language in your own online store. In this blog article, we take a closer look at the topic and reveal that translation and localisation are two different things. We also show how PIM systems can make translation and localisation projects child’s play.
Cloud Storage for DAM
The implementation of DAM systems as a cloud storage solution has proven to be particularly effective. In this blog post, we look at the benefits and important considerations that should be taken into account when using cloud storage for DAM.
Product Filter in Online Store
With the huge variety of products in online stores, effective filter functions are practically indispensable. Even though most online stores offer such functions, their quality varies greatly. In this blog post, we present 10 tips that you should consider when using product filters to optimise the user experience.
Live-Commerce
Since its emergence in China in 2016, Live-Commerce has quickly developed from an emerging trend to an established sales format that is now gaining popularity worldwide. This innovative method combines two central pillars of digital commerce: E-Commerce and live streaming. In this blog article, we take a look at the basics of Live-Commerce, its benefits and how companies can successfully implement this strategy.
Use of AI in PIM systems
AI has also found its way into the world of PIM systems. But what does this mean and what effects does it have exactly? Dive into our latest blog post and discover what doors a PIM system with integrated AI can open for you.
Open Source vs. Commercial
The boom in artificial intelligence presents companies with important decisions. How do you find the perfect AI tool from the wide range of providers? Should you rely on commercial services or are open source solutions the better choice? We have dug deep and have the answers for you. Discover now how you can best use AI for your company.
E-Commerce Glossary
E-Commerce has a language all of its own that is constantly growing and developing. For newcomers and experienced online retailers alike, the multitude of technical terms can be overwhelming. In this blog article, we want to decode the ABCs of e-commerce to make it easier for you to navigate the world of digital commerce.
Sustainability in E-Commerce
Sustainability is not just a buzzword – it is an imperative for our future, because we do not have a second earth in reserve! By acting sustainably today, we are safeguarding the needs of future generations. Each of us bears responsibility for a resource-conserving lifestyle, including e-commerce practices. Our article sheds light on how online retailers can fulfil this imperative.
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