Translate approved copy
Create language versions from your reviewed source text.
AI in OMN PIM
AI Text: Product copy from PIM data
Create drafts from product attributes and adapt them to your tone of voice and publishing channel.
Turn product attributes into copy
AI Text generates product descriptions from structured information in OMN PIM. Use existing attributes as your source instead of gathering the same facts for each new text.
Scale product descriptions
Create drafts for ranges and variants from maintained product attributes. Fill in missing facts before generation.
Adapt text to its channel
Decide whether you need factual technical copy, a descriptive shop version or a different tone of voice.
How AI Text works
- Prepare product information
- Select relevant attributes and check completeness, units and variant assignments.
- Configure text generation
- Agree on channel, tone and AI engine. OMN integrations include Neuroflash, OpenAI and textengine.io.
- Review the draft
- Check facts, readability and brand voice. Approve the source text before publishing or translating it.
What to check
Product copy must not invent properties. Compare claims with your PIM data, particularly dimensions, materials, variants and usage instructions.
Common questions
What does NLG mean?
Natural Language Generation means automated text creation. In AI Text, product information in PIM provides the factual basis.
Does AI Text guarantee better Google rankings?
No. You can take search-relevant information and wording into account, but a particular ranking cannot be guaranteed.
Does AI Text also translate copy?
Use AI Translate for language versions of an existing source text. Separate generation and translation so each can be reviewed.
Explore AI for your content
Tell us about your use case. We will show you the relevant OMN feature and discuss requirements, services and scope.
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