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TRENDS, STORIES AND BEST PRACTICES AROUND PRODUCT EXPERIENCE MANAGEMENT
Is there even a need for a PIM besides the online store?
Getting started in online retail is very easy nowadays thanks to online store solutions like Shopware, Shopify or Magento. Do you still need systems like a PIM? You will get the answer here.
PIM-Systems in E-Commerce
PIM systems have proven to be an indispensable tool that revolutionizes the way e-commerce companies handle product data.
Expert voice on PIM of the future
How will PIM tools evolve in the future? What are the top three challenges in implementing a PIM tool? What is the term PXM (Product Experience Management) all about? Our expert Tobias Marks provides answers to these questions.
Content Journeys
Especially in marketing processes, there is room for optimization in most companies and thus a lot of untapped efficiency potential. That’s why it’s worth taking a look at the individual workflows – the content journeys.
Market Performance Wheel (MPW)
TGOA has published the Market Performance Wheel (MPW) for apollon. The new MPW measures its performance in the area of Product Information Management (PIM) or Product Experience Management (PXM).
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