do you need a DAM system?

Digital Asset Management

In today’s digital world, media files are ubiquitous and play a crucial role in corporate communications. Images, videos, audio recordings and other digital content are important assets that need to be carefully managed. However, many organizations face the challenge of keeping track of their growing collection of media files. This is where digital asset management (DAM) systems come into play.

In this blog article, we’ll show you who benefits from a DAM system and why it’s an indispensable tool for efficient and organized media management. Let’s get started. A DAM system is needed by everyone who …

  1. … spend a lot of time searching for digital content

    Who doesn’t know this? You remember exactly a certain file, you are sure that it is somewhere on the server, but you just can’t find it. Searching for scattered media files can be time-consuming and frustrating. A DAM system remedies this by providing a central platform where all media files are securely stored and can be easily searched. Thanks to extensive metadata and tags, any file can be found quickly and efficiently.

  2. … want to play it safe

    Media files may be subject to copyrights as well as licensing and usage restrictions, which must be observed. With a DAM system, companies can establish a comprehensive rights management system that enables the clear definition of access rights and terms of use for each file. This helps avoid unintentional copyright infringements and ensures the correct use of media.

  3. … collaborate with other users on the same files

    Often, multiple people or teams work on the same media files. This can lead to numerous versions and revisions that are difficult to track. A DAM system provides version controls and history functions so that it is always possible to track who made which changes and which version can be reverted to. This helps avoid redundancies and ensures effective media usage.

  4. … work with unclear, historically grown data structures

    Over time, organizations can accumulate a large number of media files stored in complex and confusing directory structures. For new employees or external partners, it can be a real challenge to find your way through this file clutter. A DAM system creates order and structure by presenting all files in an intuitive user interface and making them searchable.


A DAM system is a valuable tool for organizations that want to efficiently manage their media files and manage the chaos of digital file storage. It brings clear benefits to anyone looking for effective rights management, who wants better control over version histories, or who simply wants to avoid time-consuming searches for media files. By centralizing, structuring, and intelligently managing media files, a DAM system creates a solid foundation for successful corporate communications and improved team collaboration.

Would you like to get to know our OMN DAM?