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TRENDS, STORIES AND BEST PRACTICES AROUND PRODUCT EXPERIENCE MANAGEMENT
Brand Building in B2B
In the B2B sector, too, customers are not only looking for the best technical solution, but also a trustworthy brand experience. With around 75,000 new brands in 2023 alone, the competition for visibility is becoming increasingly fierce. This is where tools such as PIM and DAM come into play: they help to present your brand consistently, effectively and uniformly across all channels – a clear advantage in the battle for attention!
Performance Marketing
What is Performance Marketing and what role do a PIM and DAM system play in it? You can find the answers in this blog article.
PIM: Manufacturer vs. Retailer
A PIM system has become indispensable for both manufacturers and retailers. However, although both groups have similar requirements, there are significant differences in the way they use a PIM system. In this article, we take a closer look at the specific requirements of manufacturers and retailers for a PIM.
Hyperpersonalisation
Every person is unique – a distinctive individual with their own preferences, needs and wishes. Ideally, we would like to be treated in the same way in our interactions – not as a mere ‘customer’, but as a human being. This is where hyperpersonalisation comes in. Find out what’s behind it here.
Quick Overview: Digital Accessibility
Digital accessibility is no longer just an add-on, but a necessity. We would therefore like to give you an overview of the most important terms and information in this context. This information will help you to better understand the basic aspects and expand your knowledge in this area.
Digital Accessibility: Evaluation Tools for your Online Shore at a glance
From 28 June 2025, online stores in B2C must be digitally accessible. This means that you have to adapt your shop to the requirements of the German Accessibility Strengthening Act. Here we show you which evaluation tools you can use for this.
Accessibility in E-commerce
From mid-2025, B2C shops will also be obliged to comply with accessibility standards. The aim is for everyone – regardless of their abilities or impairments – to be able to participate in digital life without restrictions. The basis for this is the new Accessibility Strengthening Act (BFSG). In order to prepare you for these changes at an early stage, we are focussing on this topic today.
Online Marketplaces
Online marketplaces are popular with consumers and companies alike because they offer numerous advantages. In this blog article, we therefore take a closer look at online marketplaces. What are online marketplaces anyway, what advantages do they offer and which one is right for you? Of course, we will also show you how PIM and DAM systems can help you to organise your online market presence effectively.
Marketing Attribution
Wouldn’t it be great to know which touchpoint convinced the customer – Google ad, Facebook post, TV advert or poster? Marketing attribution makes exactly that possible: it measures the impact of each individual advertising contact. Curious? Read more in our article!
The content creation lifecycle
Content creation is a central component of every marketing department. But creating content is only the first step. A well-thought-out content creation lifecycle ensures that content can be utilised, managed and reused efficiently. A well-structured content lifecycle ensures that content can be optimally utilised and maximised. In this blog post, we look at the individual phases of the lifecycle and show how a DAM system plays a central role.
What makes good product descriptions?
Product descriptions are crucial in e-commerce. They not only provide detailed information about the products, but are also of great importance for the search engine optimisation (SEO) of an online store. But what features characterise an effective product description? We get to the bottom of this question in this article.
Happy Birthday E-Commerce
E-Commerce turns 30! We say happy birthday and look back at the beginnings of E-Commerce, explore its development and the key factors behind its growth.
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