PORSCHE
CUSTOMER EXCITEMENT IN the CONVERSION PHASE
Shaping the future of the sports car out of enthusiasm and conviction – that is Porsche. But Porsche is not only focusing on the future of the sports car, but also on customer relations. That’s why the Stuttgart-based sports car manufacturer has decided to address its prospective customers individually and personalized in the future. The goal: to introduce an automated system that helps improve the scalability and flexibility of individualized content while ensuring that both brochures and digital content can be rolled out cost-effectively in additional markets. Within the scope of a tender, apollon convinced with “Online Media Net” and received the order from Porsche.
CUSTOMER NEEDS
Porsche Prospects
Receive their encrypted microsite including videos, 360° views and sounds on the same day.
Porsche Employees
The 40-page follow-up mailing is already personalized and individualized in edition 1 and pushes sales.
Porsche Group
Real-time customer approach with customer-specific content under its own control and without loss of time.
Solution
Since the previous solution was controlled exclusively via the external service provider and lacked transparency, a new system was needed. Online Media Net with its PIM, DAM, Channel Management (CM) and Workflow Management (WFM) modules came into question.
Thus, a holistic solution was created that not only generates Porsche’s print brochures, but at the same time also creates microsites that are sent to prospective customers in a completely individual and personalized manner, similar to the follow-up mailings. The brochure arrives by mail and an encrypted link to the microsite follows by e-mail.
Results
Worldwide market-specific
Worldwide distribution of personalized content.
More Leads
Automated delivery results in 30,000 contact points per annum.
30 % Plus
onversion rate increased by 30% through personalization.
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