Unified and integrated digital experience with future-oriented data management

Already in its 8th generation, the traditional company supplies a wide variety of target groups with construction, handicraft and garden products as a generalist. At the beginning of the project, LEITERMANN had two different stores and a fragmented system and solution landscape in place. The most important goals for LEITERMANN were to modernize the technology and infrastructure, to manage the article data independently of the channels, to develop a design that is suitable for the target group, and to merge the two existing online stores to create synergies – it was also important to the family-owned company that the stationary trade be integrated.


Relevant customer experiences

Define and target personas to increase customer satisfaction.

Consistent, integrated digital experience

Merging the two stores into a unified and comprehensive brand experience.

Future-oriented data management

Definition of a powerful and dynamic data model for channel-independent article data management.


After apollon had already centralized the data management at LEITERMANN with OMN and optimized it with the help of a flexible and well-thought-out data model for the output into all relevant channels, the development of the new store system was also assigned to apollon and implemented with Shopware 6.

The challenge was to develop a unified and comprehensive e-commerce solution from two differently branded online stores – this included the design and user experience as well as the technology. As a basis, apollon has developed a middleware that fills both the store and the ten relevant marketplaces for LEITERMANN – including Kaufland, eBay, Amazon and Mercateo – with the approximately 300,000 images and the approximately 100,000 articles from the OMN.

Customers Voice


Shop, PIM and DAM in harmony

“After years of standstill in the online area, we started a multi-stage strategy process in 2019 to implement our digital goals. apollon has already supported us in the area of ​​data management and later also convinced us with their shop competence. Working with apollon was great, we found the team to be extremely customer- and solution-oriented.”

Stephan Lichtenstein,
Managing Director of LEITERMANN GmbH & Co. Fachmarkt KG

Shopware Plug-Ins

Trigger directly from Shopware, without programming knowledge

Click and Collect

With “Click and Collect,” LEITERMANN customers can select desired items in the online store and pick them up in the specialty store after purchase.

Keywords für Produkt-Beschreibung

This plug-in allows LEITERMANN to automatically link KeyWords in article texts and makes it easier for customers to navigate to spare parts.

Article Variants

With the “Article Variants” plug-in, LEITERMANN not only displays all product variants, but also manufacturers including logos.


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