Success story
LEITERMANN: one data source for online store, marketplaces and branches
Family-owned LEITERMANN centralized its product data in OMN with apollon and, on that basis, merged two online stores into one Shopware 6 store – connected to marketplaces and to its own specialist stores. We worked together from 2019 to 2026.
At a glance
Industry
Construction, DIY and garden supplies; family business in its 8th generation
Locations
DIY and garden centers at seven locations in eastern Thuringia and western Saxony
Solution
OMN – central management of product data and images; Shopware 6 as an apollon agency project
Integration
apollon middleware for the store and ten marketplaces
Scope
approx. 100,000 products and approx. 300,000 images
Period
2019–2026
“After years of standstill in the online area, we started a multi-stage strategy process in 2019 to implement our digital goals. apollon has already supported us in the area of data management and later also convinced us with their shop competence. Working with apollon was great, we found the team to be extremely customer- and solution-oriented.”
Stephan Lichtenstein, Managing Director of LEITERMANN GmbH & Co. Fachmarkt KG
Initial situation
Two stores, many systems
Before OMN
- Two separate online stores, each with its own branding
- Fragmented landscape of systems and solutions
- Product data not managed independently of channels
For eight generations, LEITERMANN has been supplying a wide range of target groups with construction, DIY and garden products as a generalist.
At the start of the project, the company ran two differently branded online stores alongside a fragmented landscape of systems and solutions. According to Managing Director Stephan Lichtenstein, LEITERMANN started a multi-stage strategy process in 2019, after years of standstill online, to implement its digital goals.
Project objectives
What LEITERMANN wanted to achieve
01
Relevant customer experiences
Define personas and address them in a targeted way to increase customer satisfaction.
02
A consistent, integrated digital experience
Merge the two stores into one consistent, comprehensive brand experience and create synergies – with a design that suits the target groups.
03
Future-oriented data management
Define a powerful, dynamic data model for channel-independent product data management.
04
Modern technology that includes the stores
Modernize technology and infrastructure while integrating the brick-and-mortar stores into the digital offering.
The solution
Data first, then the store
apollon first centralized data management with OMN and then built the new store with Shopware 6.
Central data management with OMN
With a flexible, well-designed data model, product data was maintained centrally in OMN and prepared for output to all relevant channels.
One store instead of two
Based on Shopware 6, two differently branded online stores became one consistent e-commerce solution – design, user experience and technology from a single source.
Middleware for store and marketplaces
Middleware developed by apollon fed the store and the ten marketplaces relevant to LEITERMANN – including Kaufland, eBay, Amazon and Mercateo – with approx. 100,000 products and approx. 300,000 images from OMN. According to the project documentation (as of 2022), this also included product feeds for price comparison portals and affiliate networks, such as Google Shopping and idealo.
Click and Collect
Customers selected products in the online store and picked them up at the store after purchase.
Keywords in product descriptions
A plug-in automatically linked terms in product texts, making it easier to navigate to spare parts.
Product variants
A plug-in displayed all product variants as well as manufacturers including their logos.
In figures
100,000
products (approx.) from OMN
300,000
images (approx.) from OMN
10
connected marketplaces
Results
What has changed
One brand presence online
Two stores became one consistent e-commerce solution with shared design and technology.
One data source for all channels
The store and the marketplaces received products and images from the same data in OMN.
Online and in-store connected
Click and Collect integrated the brick-and-mortar stores into the online offering.
Success Story
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