EFALOCK
PIM and DAM plus B2B Online store
Founded in the 1950s, EFALOCK’s vision was to provide hairdressing salons worldwide with high quality tools and equipment and to promote creativity and craftsmanship in the hair care industry. In the meantime, EFALOCK has developed into a renowned brand in the field of professional hairdressing supplies and has established itself as a firm partner of hair styling professionals. The product range includes everything professional stylists need for their salon – from hair dryers, straighteners and curling irons to brushes, scissors and trolleys. EFALOCK stands for innovative products that are characterised by ergonomics, advanced technology and an appealing design.
As the data management and layout creation processes were no longer up to date and the data pool had grown to 20,000 assets and 15,000 SKUs in the meantime, the company decided to introduce two systems to increase automation compared to the current status: A Digital Asset Management (DAM) and a Product Information Management (PIM) system. In its search for a suitable provider, EFALOCK came across apollon and its in-house development Online Media Net (OMN).
Goals
Media-neutral data management
Introduction of a PIM and DAM for media-neutral
management of all product data.
Expansion of the strategy
Support of the expansion strategy through the implemented system.
Automated layout design
Increase in automation and design
flexibility.
Optimisation of processes
Optimisation of internal processes and workflows.
The project
EFALOCK managed all product information in Excel spreadsheets. This product information was published both in the annual catalogue with around 260 pages and in various flyers that were produced throughout the year. As data management and layout creation were associated with a great deal of manual effort, EFALOCK decided to introduce a system to increase automation compared to the current status. It was also important to rely on a system that would support the expansion strategy, for example by allowing additional markets to be connected without great effort …
RESULTS
OMN PIM
Single point of truth for product data (including over 350 attributes).
OMN DAM
Centralised management of all digital content (around 20,000 assets).
OMN CM
Automated filling of advertising media and channels.
AI Translate
Automated translations of product texts (ENG, FRA, SPA).
Customers Voice
PIM and DAM plus Online store
“We were actually only looking for a PIM and DAM. However, after seeing how powerful OMN is and how easily
the product information maintained in it can be played out in other channels, we also commissioned apollon to set up an online shop for our business customers.”
Stefan Pokinskyj, Managing Director Salon Professional Carts, Tools & Accessories at EFALOCK
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