PORSCHE

CUSTOMER EXCITEMENT IN the CONVERSION PHASE

Shaping the future of the sports car out of enthusiasm and conviction – that is Porsche. But Porsche is not only focusing on the future of the sports car, but also on customer relations. That’s why the Stuttgart-based sports car manufacturer has decided to address its prospective customers individually and personalized in the future. The goal: to introduce an automated system that helps improve the scalability and flexibility of individualized content while ensuring that both brochures and digital content can be rolled out cost-effectively in additional markets. Within the scope of a tender, apollon convinced with “Online Media Net” and received the order from Porsche.

Solution

Since the previous solution was controlled exclusively via the external service provider and lacked transparency, a new system was needed. Online Media Net with its PIM, DAM, Channel Management (CM) and Workflow Management (WFM) modules came into question.

Thus, a holistic solution was created that not only generates Porsche’s print brochures, but at the same time also creates microsites that are sent to prospective customers in a completely individual and personalized manner, similar to the follow-up mailings. The brochure arrives by mail and an encrypted link to the microsite follows by e-mail.

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