Retresco and apollon enter into strategic partnership for process-optimized, effective content automation for joint customers


The AI-based content automation provider Retresco and the leading software provider for marketing automation and product data communication apollon agree on a strategic partnership in the field of automated text generation. The collaboration is designed to make cross-channel and multilingual content creation for customers even faster and more effective. The partnership is aimed at medium-sized and large companies that want to organize the processes for texting their online stores and content projects in a structured manner or create a new technological basis for this. For example, the leading specialty mail order company Westfalia already uses the apollon system “Online Media Net (OMN)” with the modules PIM and DAM to create product descriptions automatically.

Structured, optimized creation processes are the prerequisite for higher output and a 20% accelerated time-to-market in the content area. This is exactly what the partnership between Retresco and apollon is all about. The integration of the PIM/DAM solution Online Media Net (OMN) and the content automation platform makes the texting of online stores and content projects along the entire value chain extremely simple. Automation is based on data-driven, one-time set-up text models that take into account all desired product attributes and provide for the required textual variance. The automatically generated content is also correspondingly search engine optimized and conversationally strong.

Software-supported, fully integrated processes allow text generation to be completely centralized and content creation to be concentrated internally on a few shoulders. This applies not least to international projects, as Retresco supports not only English and German, but also French, Spanish, Italian, Dutch and most Nordic and Eastern European languages, among others. In interaction with the OMN system, maximum process automation can thus be achieved across channels by coordinating various text projects centrally from a single source.

Norbert Weckerle, CEO at apollon, comments: „It has never been so easy and convenient to text individual product texts for online stores and language projects completely automatically with our OMN system. The partnership is designed to help joint customers organize their processes for managing product information and the corresponding data distribution to the desired channels even more easily and effectively. In the sense of our customers we are looking forward to cooperation and many successful projects.“

Johannes Sommer, CEO at Retresco supplements: „We are very pleased about the partnership with apollon. The software-supported combination of information management and content distribution as well as AI-driven texting creates clear added value. Apart from more efficiency and faster implementation times, joint customers can scale their textual measures more easily and design them more performantly. At the same time, all content creation processes can be controlled centrally – an often underestimated aspect for successful language projects.

About Retresco
Retresco empowers companies to automate the creation of high-quality copy based on data. As a pioneer in the field of AI-based speech technologies, the Berlin-based tech company has been developing cross-industry solutions for the efficient and sustainable design of business processes since 2008.

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