Success story
Popken Fashion Group: Thousands of fashion images cropped in a split second
Popken Fashion Group supplies catalogs, online stores and marketplaces with product information from Online Media Net (OMN). Since 2020, the AI service AI Mask has automatically cropped most of the product images.
At a glance
Company
Popken Fashion Group, family-run, in fashion since 1880
Industry
Fashion, specializing in plus-size fashion
Brands
Ulla Popken, Laurasøn, Studio Untold, JP1880, HappySize
Solution
OMN with PIM, DAM, workflow and channel management; AI service AI Mask
Channels
Print catalogs, own online stores, marketplaces such as Amazon, FullBeauty, Walmart and Zalando
“The speed and quality of the AI service are unbeatable – the focus for us was clearly on shortening the “time-to-market.” The fact that we also saved costs with AI Mask topped it all off.”
Stephan Tournée, Head of Advertising/Trainers – Graphics Department/Photo Studio at Popken Fashion Group
Initial situation
Starting point
Before OMN
- Product images cropped by hand
- Around 10,000 images a year
- Image editing as a bottleneck before publication
Popken Fashion Group is an internationally operating, family-run fashion company specializing in plus-size fashion. Its collections are sold in stores worldwide and through its own online stores in Germany and abroad.
To supply its many catalog productions, online stores and marketplaces with product information efficiently, Popken relies on the integrated system Online Media Net (OMN).
Photography is particularly important in fashion. Popken runs its own photo studio, producing ten thousand images a year. To optimize these processes too, most images were to be cropped by AI instead of by hand.
Project objectives
Goals
01
Process optimization
Crop images automatically by machine.
02
Lots of work – little time
Handle a volume of 10,000 images a year.
03
Faster to market
Shorten time to market.
The solution
Solution
OMN is the central control unit for all markets, marketplaces and online stores of Popken Fashion Group. All product information – text and images – is orchestrated here and then published automatically to the channels.
Integrated system
OMN with PIM, DAM, workflow and channel management is connected to the merchandise management system and supplies print, online stores and marketplaces.
Print from OMN
Catalog pages are created through print output with Xactuell and an automated layout tool.
Marketplaces and languages
Marketplace exports have their own area in OMN; additional export languages for e-commerce can be added in OMN.
AI cropping
Before images go to the channels, the AI service AI Mask crops them automatically. apollon introduced it at Popken in 2020.
In figures
10,000
images to be cropped per year
60%
savings on cropping costs
4
marketplaces named: Amazon, FullBeauty, Walmart, Zalando
Results
Results
Shorter time to market
The speed and quality of the AI service shorten the path from photo to published product.
Lower costs
Popken saves 60% of its cropping costs.
One data flow for all channels
Cropped images and product data go from OMN directly to catalogs, stores and marketplaces.
Success Story
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