Success story
Hellmut Ruck: Furniture configurator increases customer satisfaction and optimizes the ordering process
In Ruck’s online store, customers put together practice furniture such as cabinets, chairs and special furniture themselves. The configurator items are maintained in Online Media Net (OMN) and passed on to the Shopware store.
At a glance
Company
Hellmut Ruck GmbH, Neuenbürg, Germany
Industry
Manufacturer, specialist retailer, trainer and consultant for podiatry, foot care, cosmetics and wellness
Scale
Around 7,000 products, 250 employees, own school for podiatry
Solution
Online furniture configurator in the Shopware store, item data from OMN
Project start
2019
“Since the introduction of the online configurator, we have been able to reduce 2/3 of the wrong orders. At the same time, we were able to increase online sales in the furnishing sector by around 50%. And the very positive feedback from our customers and the internal feedback on the better quality of advice top it all off.”
Cindy Kroszewski, Director Marketing | e-Commerce at HELLMUT RUCK GmbH
Initial situation
Starting point
Before OMN
- Configuration via catalogs, order forms or phone
- Products that need advice were hard to sell online
- Wrong orders due to unclear configurations
Highly customizable goods such as system furniture, office and practice equipment are in demand. Customers want to tailor products precisely to their own needs.
On paper – with catalogs, order forms or phone calls with the sales contact – configuring such system products is time-consuming and error-prone. An online configurator presents the ordering process graphically and makes it easier.
Project objectives
Goals
01
Products to experience
Improve the user experience and increase customer satisfaction.
02
Optimize the workflow
Automate the ordering process and make order processing more efficient.
03
Simply explained
Make products that need advice sellable online.
The solution
Solution
Ruck’s customers can configure practice equipment in the online store and buy it directly. All equipment variants are rendered and visualized in real time.
Maintained in OMN
Configurator items, their titles and info texts are created and maintained in the OMN PIM, which is the leading system for them.
Store connection
A Shopware plugin provides item and price data to the configurator and transfers the finished configuration to the shopping cart.
One data flow
The data flows into the Shopware store through OMN’s existing interface – just like all other items.
In figures
2/3
fewer wrong orders since the configurator was introduced (according to Ruck)
around 50%
more online sales in the furnishing segment (according to Ruck)
Results
Results
Fewer wrong orders
Since the online configurator was introduced, wrong orders have dropped by two thirds.
More sales
Online sales in the furnishing segment have grown by around 50%.
Better advice
Customers and staff report better quality of advice.
Success Story
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