Baden-Württemberg double pack: apollon integrates
Conversion Maker technology

Text automation solution from in PXM platform OMN

The Offenburg-based start-up Conversion Maker and the Pforzheim-based company apollon combine the strengths of both technologies.

The Baden-Württemberg-based companies Conversion Maker and apollon announce their latest cooperation: From now on, users of the PXM solution OMN (Online Media Net) can generate their product texts automatically. The texts created are optimized in terms of sales psychology in order to convince interested parties of the product and thus increase sales rates. With this integration, apollon and Conversion Maker are taking an important step towards more efficient and automated content production. The first joint customer projects are already being implemented to demonstrate the added value of the integrated solutions.

apollon, known for its software solution for omnichannel commerce, has integrated’s text automation solution into its OMN software suite. Users can now generate compelling product descriptions from structured product data with just one click, which appear in the system within a few seconds.

In addition, they receive a copy score, which evaluates the quality of the text. A special feature is the deep link, which enables a direct jump to the text review function at This allows users to make fine adjustments to the generated text.

“The automated generation of texts saves our users a lot of time and ultimately also money,” emphasizes Tobias Marks, CCO of apollon.

Conversion Maker helps companies to improve their conversion rate and thus sell more online, for example. The technology start-up from Baden relies on automated software that uses AI to write new product and marketing texts or optimize existing ones.

“From our experience of more than 3,000 experiments, we have seen one pattern time and time again: Copy optimized for the target audience has a huge impact on the success of an online presence.” Says Michael Witzenleiter, founder and CEO of Conversion Maker. “At the same time, it is very time-consuming to write texts that are tailored to the target group – with the integration, apollon customers can now achieve these successes more easily.”

About Conversion Maker
Conversion Maker helps companies to improve their conversion rate and thus sell more online, for example. The German technology company relies on scalable AI-based software to achieve this. The company was founded in 2020 in Offenburg, Baden, by series founder Michael Witzenleiter. Further information at

Press contact:
Tyto for Conversion Maker
Nina Lorenz / Bastian Meger

Press contact

Yasemin Czechowski
Marketing Manager
Phone: +49 7231 941-133

apollon GmbH+Co. KG
Maximilianstr. 104
75172 Pforzheim