Sustainability in E-Commerce

Opportunities for Sustainability in E-Commerce

Selling in an environmentally friendly way on the Internet is possible. Here we show you options on how you can make your e-commerce sustainable:

• Web hosting: For your online shop hosting, opt for a green web host that uses green electricity. This step not only demonstrates your commitment to environmental protection and sustainability, but also helps to reduce the CO₂ footprint of your digital business
• Search queries: Minimise Google searches and be found immediately. Because every Google search causes emissions – 0.2 grams CO₂ equivalents, to be precise. SEO optimisation is crucial here. A PIM system helps you to create SEO-optimised product texts. In addition, with a DAM system on board, you ensure that your visual assets (images, documents, videos, etc.) are accurately indexed and that your products can also be found via image search, for example.
• Mobile: Optimise your shop for mobile devices too. The use of smartphones for surfing the Internet and for search queries is not only important due to the growing number of mobile users, but also because a search via a smartphone generally consumes less power than a search carried out via a PC. This optimisation not only improves the user experience for customers who prefer mobile shopping, but also contributes to a more ecological and energy-efficient use of the Internet. By adapting your shop for mobile devices, you reduce energy consumption and thus actively support environmental protection, while at the same time increasing the reach and accessibility of your offer.
• Web performance: Optimise the performance of your online shop by using compressed images to ensure fast loading times. A Digital Asset Management (DAM) system can be invaluable here, as it automatically provides your images in the required formats for various channels. This considerably simplifies the process of adding content to your online shop and also ensures optimum loading times. In addition, high shop performance not only contributes to an improved user experience, but also boosts your website’s ranking in search engine results, which in turn increases the visibility and success of your online business.
• Images: In online stores, customers first consider the visual representations of the products before they look at the features in more detail. High-quality and appealing images enable customers to make decisions more quickly and thus reduce the need for lengthy online searches, which in turn saves energy. By implementing a DAM system, you ensure that your visual content (images, videos, 3D views, documents, etc.) is not only presented convincingly, but also in the right quality and without any loss of quality. This not only promotes efficient decision-making by shoppers, but also increases the attractiveness of your online store.
• Supply chains: With the imminent introduction of the Digital Product Passport (DPP), it is essential that your supply chains are transparent and that all related product information is made easily accessible. However, it is not advisable to wait and see, as consumers are already demanding ecological and social responsibility from companies. Therefore, expand the product information in your online store to include details about the origin and production conditions of your goods. By using a PIM system, you can easily add new information categories and update them quickly if necessary. As all data is managed centrally in a PIM system, approved changes are automatically played out to all channels.
• Packaging: Cardboard boxes are the right choice because they are made from a high proportion of recycled paper. The decisive factors here are the box sizes and fillers, regardless of whether you pack the goods yourself or use a shipping service provider. The carton sizes should therefore be optimised and the filling material environmentally friendly. Compostable packaging or reusable packaging is also conceivable, whereby the latter is folded up and returned to the online shop. Completely without outer packaging is of course the best. This can be realised with Click&Collect, for example.
• Shipping: You can also act sustainably when it comes to shipping by offering climate-friendly services from shipping service providers. This could be Climate Protect from GLS or DHL GoGreen, for example. GLS offsets greenhouse gas emissions with its service by investing in climate projects and DHL uses electric vehicles with GoGreen to avoid emissions during delivery. However, options such as Click&Collect or delivery to a packing station within walking distance are also conceivable. For door-to-door deliveries, precise information on the delivery time also helps to avoid failed delivery attempts with multiple journeys.
• Payment options: By working with payment providers who are actively committed to the environment, you are making a valuable contribution to sustainability. Such payment service providers invest part of their revenue in sustainable projects or donate a proportion of the transaction fees directly to environmental initiatives. This practice not only promotes environmentally conscious behaviour, but also enables customers to make a positive impact when shopping online. The choice of these payment providers emphasises an online store’s commitment to environmental protection and strengthens its image as a responsible company that thinks and acts beyond its own profits.
• Returns: Returns not only harm the environment, they also cause effort and costs. Unfortunately, they cannot be avoided in the case of incorrectly delivered or damaged goods, but they can be avoided during the selection process. Therefore, make sure that your product descriptions are correct, complete and meaningful. This is the only way you can avoid incorrect purchases or multiple orders and ensure that the product delivered matches your own requirements. Imagination and reality must therefore be very close to each other in order to minimise returns. A combined system of PIM and DAM enables you to efficiently provide both the product information desired by consumers and appealing visual content in your online shop.
• B-goods: Returned products are often in perfect condition, as in many cases they are sent back because they do not meet the buyer’s expectations or expectations, but not because of defects. Destroying these items would not only be a waste of valuable resources, but is also in direct contradiction to sustainable business practices. A sensible alternative is to recondition and resell these goods as B-goods. This approach not only helps to counteract the throwaway culture, but also minimises the problem of product shortages by reintroducing products that have delivery problems or would otherwise remain unused back into the sales cycle and generate profit.
• CO2 compensation: By offering CO₂ compensation, you can give your customers the opportunity to actively contribute to environmental protection. This can be done by integrating an option in the checkout process that gives customers the opportunity to offset the CO₂ footprint of their order. This compensation often takes the form of investments in environmental projects such as reforestation, renewable energies or emission reduction initiatives. Such an offer not only promotes more sustainable consumer behaviour, but also raises your customers’ awareness of the environmental impact of their purchases and demonstrates your online store’s commitment to climate protection. This proactive attitude can strengthen customer loyalty and help you to position yourself as a responsible player in the market.