Pforzheimer Zeitung

Artificial intelligence (AI) makes image cropping at the Pforzheimer Zeitung (PZ)

The European Newspaper Award is Europe’s most important competition for good newspaper layout. The award’s mission is to promote the exchange of ideas across Europe on the concept and design of newspapers in print and online. The competition is organized by layout pope Norbert Küpper. In the media, the competition is therefore also referred to as the “Oscars of the newspaper industry”. Therefore, it is not surprising to want to receive the coveted award. The “Pforzheimer Zeitung” also thought so and faced the jury. And with flying colors! For many years now, the Pforzheimer Zeitung (PZ) has been a winner of the European Newspaper Award and is now a permanent winner. In 2020, for example, the Pforzheimer Zeitung received seven awards in six categories – no other local newspaper in Germany or Europe has won more. The decisive factor is the combination of high-quality journalism and the outstanding appearance of the Pforzheimer Zeitung. This is because the Pforzheimer Zeitung attaches great importance to the design and quality of its photos. This quality standard of editing photos individually is rather unusual in the publishing industry and distinguishes PZ from many other local and regional newspapers.

In order to continue to maintain the high quality of the images and to optimize processes related to image processing to a greater extent, the Pforzheimer Zeitung has decided to rely on new technologies. The AI-based service „AI-Mask“ from the long-standing partner and service provider for the apps and the e-paper – apollon – came at the right time.



Automated image cropping or the automated removal of distracting backgrounds from images and photos.

Process optimization

Maximum process automation for professional image creation.


Adaptation of the AI service to the needs of the publishing industry incl. connection to the editorial system.

Pforzheimer Zeitung


„Wahnsinn, wie schnell das geht! Wir schicken das Bild zur Freistellung und ein paar Sekunden später erhalten wir das freigestellte Bild! Ich hätte nicht gedacht, wie toll das funktioniert. AI Mask erleichtert uns vieles im Gegensatz zu den früheren Arbeitsprozessen. Wenn man sich nur vorstellt, wie Modeunternehmen hiervon profitieren, die täglich über tausende Bilder freistellen müssen. Der positive Effekt bei hohen Stückzahlen ist deutlich spürbar.“

Magnus Schlecht, Chief Digital Officer PZ-Medien bei J. Esslinger GmbH & Co. KG


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