How a DAM system boosts your brand

Digital Asset Management

In the digital world, your brand is far more than just a logo or a slogan – it is how customers perceive your company. Consistency, recognisability and a clear message are crucial. But how do you ensure that your brand remains consistent in a digital and global world? The answer: with a DAM (digital asset management) system.

Why do you need a DAM system for your brand?

1. You ensure brand consistency
   A strong brand thrives on recognisability. With a DAM system, you ensure that everyone – whether team colleagues, agencies or partners – uses the same, up-to-date content. This prevents the use of outdated or incorrect materials that could dilute your brand message. At the same time, you create a standardised basis on which everyone involved can work together efficiently.
   
   Example: A DAM ensures that the right logo in the right colour version is always used worldwide.
2. You save time and nerves
   Do you know this? You spend ages looking for a file or wondering whether the version is still up to date. With a DAM system, this is a thing of the past. You can store all content centrally, index it and find it immediately. This not only saves you time, but also avoids errors that could arise from using the wrong versions. You can also ensure that everyone in the team uses exactly the files that are suitable for the task at hand.
   
   Fact: According to a study by AKAD University and Büro-Kaizen, teams lose up to 19% of their working time searching for files, folders and documents. A DAM provides a remedy.
3. You are growing internationally with your brand
   Do you want to customise content for different countries or languages? No problem! With a DAM, you can organise all variants of your campaigns centrally without losing track. This makes it easier for you to take regional specifics into account and tailor your content to the needs of different markets. At the same time, the basic structure of your brand is retained so that it is perceived in a standardised way internationally.
   
   Example: Your international team can use the same campaign, adapted to local markets – without losing the basic structure of your brand.
4. Stay on the safe side legally
   Keeping an eye on licence rights for images and videos is not easy. Your DAM system helps you by managing licences and informing you when usage rights expire. This minimises the risk of legal problems or high fines. At the same time, you can ensure that only licence-compliant content is used, which strengthens your professionalism and legal certainty.
   
   Practice: If an image licence expires, the file is automatically blocked. This way you avoid legal problems.
5. You react faster to new challenges
   Speed is often crucial in the marketing world. With a DAM, you can use, edit and integrate content into campaigns immediately. You become more agile and always one step ahead. This allows you to react more quickly to new trends or market changes and publish your campaigns at exactly the right moment. This gives you a clear advantage over competitors who struggle with slow processes.
   
   Example: For spontaneous social media campaigns, you simply access existing content in the DAM without having to search for it.

How to successfully implement a DAM system

The introduction of a DAM system is a strategic decision that can sustainably improve your work processes and brand perception. Careful planning is crucial to ensure a smooth implementation and that the system delivers the desired benefits right from the start. Here are some important steps for successfully introducing your DAM system:

1. Set your goals: Define why you want to introduce a DAM system and what problems it should solve. Do you want to ensure brand consistency, save time, minimise legal risks or improve team collaboration? Clearly formulated goals will help you stay focussed and measure the success of the project. Tip: Make a list of specific challenges you are currently facing, e.g. ‘employees using outdated files’ or ‘long search times for certain images’.
2. Choose the right system: Not every DAM system is the same, as there are a large number of providers with different functions, user interfaces and integration options. When choosing a suitable system, you should think carefully about which features are most important for your company. A user-friendly system is crucial so that it can be operated intuitively by all users. At the same time, the system should be customisable to meet your specific requirements. Equally important is the question of whether the DAM system can be seamlessly integrated into existing tools such as CMS, PIM or social media platforms. Tip: Create a checklist with must-have and nice-to-have functions to make the selection easier.
3. Create clear structures: A DAM system can only work efficiently if it has a well thought-out structure. You should therefore think carefully in advance about how you want to categorise and keyword your content. A clear and logical structure ensures that files can be found quickly and used easily. One of the best practices is to create folders according to meaningful categories such as campaigns, products or channels. You can also use tags to label content according to criteria such as date, target group, language or medium. Defined naming conventions, for example in the format ‘product_name_country_date_version’, also help to create order and avoid confusion. With such a structure, you lay the foundation for an efficient and effective DAM system. Tip: Involve all important users to develop a structure that everyone can understand.
4. Create a team for the implementation: A DAM system affects many departments, from marketing and sales to IT and legal. Make sure that every relevant department is involved in the implementation to take needs and requirements into account. A project team can coordinate the implementation and act as a point of contact. Tip: Appoint a person responsible for the system who will take over the administration and ensure that the DAM runs smoothly.
5. Training and communication: A DAM system will only realise its full potential if all employees know how to use it. Therefore, plan training courses for your teams that cover both basic operation and special functions. Tip: Create documentation or video tutorials that employees can access at any time. Also communicate clearly why the DAM system is being introduced and what benefits it has for each individual. This will increase acceptance and motivation to actively use the system.
6. Start with a test phase: Before the system is fully rolled out, start with a test phase. Choose a small team or department to test the DAM system first. This allows you to identify potential problems and make adjustments before the system is available to everyone. Tip: Get regular feedback from the test users and optimise the system based on their experiences.
7. Long-term maintenance and updates: The introduction of a DAM system is just the beginning. To remain successful in the long term, it is important to regularly maintain and further develop the system. Remove outdated content, check access rights and adapt the structure if requirements change. Tip: Schedule regular meetings or reviews to analyse the use of the DAM system and ensure that it is being used optimally.

And if you’re looking for a DAM system, then you’ve come to the right place. Our OMN is your DAM system for your strong brand. Get to know OMN DAM without obligation: Contact us >>