3PAGEN
PRODUCED INTERNATIONALLY VIA OMN
Holistic, transparent, efficient and cost-effective – that was the goal of the 3PAGEN project to unite both the catalog production of its three brands and the web stores of five countries – including the language versions. This project was implemented within a year by introducing the omnichannel marketing system Online Media Net (OMN).
CHALLENGES
CENTRAL SYSTEM
A system for the management of catalog production (3 brands) and web stores (5 countries).
CONTENT EXTRACTION
Highly efficient delivery of content to all channels (print and e-commerce), including all language versions.
FAST AND FLEXIBLE
Fast commissioning of the system including an interface to the merchandise management system 360e.
RESULTS
OMN
Holistic marketing system for data acquisition, refinement and distribution.
AUTOMATION
Automated filling of all print catalogs and web stores with product information and images.
SPEED
Fast project implementation with a go-live after only one year including the system connections.
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