White paper

Project Omnichannel Marketing

Omnichannel marketing is a holistic project that doesn’t end with the question of having the right technology. Our paper sums up what you should consider when launching the “Omnichannel Marketing” project.

Omnichannel marketing means that all possible points of contact of a company with potential and existing customers are included in the customer approach and therefore that all sales and information channels – offline and online – are centrally coordinated. With the right technology, marketing managers are able to orchestrate all of these channels and

 activities efficiently, taking into account the interactions between the individual channels. The holistic customer experience is always the focus. In this way, omnichannel marketing can deliver important added value to every company, especially companies with a particularly wide range of products and a correspondingly high level of data complexity.

Omnichannel marketing means that all possible points of contact of a company with potential and existing customers are included in the customer approach and therefore that all sales and information channels – offline and online – are centrally coordinated. With the right technology, marketing managers are able to orchestrate all of these channels and activities efficiently, taking into account the interactions between the individual channels. The holistic customer experience is always the focus. In this way, omnichannel marketing can deliver important added value to every company, especially companies with a particularly wide range of products and a correspondingly high level of data complexity.

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