Fahrrad-XXL

OMN PIM: central point for true data

Fahrrad-XXL is one of the largest and most exclusive specialist bicycle retailers in Germany. The range includes more than 100,000 immediately available products from over 80 bicycle brands, both in the online shop and in stores. Due to the variety of products – 1,000 suppliers, 100,000 products, 75,000 product variants and 250,000 product images – Fahrrad-XXL decided to professionalise product data maintenance for the future. Product information was no longer to be exported manually to the marketing channels. In short: the process landscape of the future was to be automated and digitised – and accompanied by an increase in quality!

Challenges

Digitisation

System-supported transfer of the product portfolio into the channels, with automation of the process landscape.

Improvement in quality

Improvement in quality in both processes and product data.

Harmonisation

Harmonisation of the system landscape with creation of central true data.

Results

OMN PIM

Single Point of Produktdaten-Truth inklusive der Stammdaten (100.000 Artikel, 75.000 Artikelvarianten).

OMN CM

Automated, effective channel utilisation (online shop, marketplaces) with OMN Channel Management.

OMN WFM

Precise illustration of workflows specific to Fahrrad-XXL with OMN Workflow Management.

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