Fahrrad-XXL is one of the largest and most exclusive specialist bicycle retailers in Germany. The range includes more than 100,000 immediately available products from over 80 bicycle brands, both in the online shop and in stores. Due to the variety of products – 1,000 suppliers, 100,000 products, 75,000 product variants and 250,000 product images – Fahrrad-XXL decided to professionalise product data maintenance for the future. Product information was no longer to be exported manually to the marketing channels. In short: the process landscape of the future was to be automated and digitised – and accompanied by an increase in quality!
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