apollon Innovation Day: Building Brands and Friends – From Data to Desire!

Strong brands inspire, create trust and are much more than just product providers today: They are becoming companions, advisors and real friends. This is precisely where the apollon Innovation Day comes in and shows how data can be used to create proximity. The event will focus on inspiring presentations by renowned keynote speakers, practical experience reports from successful customers, exciting insights into modern technologies for contemporary brand communication and new functions from the apollon world around Online Media Net (OMN). The event will be rounded off by numerous opportunities for networking in a special atmosphere.

The topics in focus:

• From data to emotions: How can analytical insights be transformed into touching brand messages?
• Tools for change: Which technologies make brand communication more approachable, consistent and effective?
• Brands with impact: How can brands be designed in such a way that they are not only heard, but also felt?

Two top-class keynote speakers

Stefan Wenzel, one of the leading minds in the digital and retail industry with over 25 years of experience at companies such as eBay, Otto, Tom Tailor and McLaren, will give an outlook on the future of retail and how companies can use change as an opportunity in his opening lecture “Navigating Change – Rethinking Retail”.

Dr. Christian Bischof, PhD economist, mental magician and pioneer in the combination of magic and artificial intelligence, will take guests on an extraordinary keynote: “AI Mentalism – How to Inspire Friends with Data”. In his captivating performance, he will show how technology and emotion can merge to bring brands to life.

Customers on stage with first-hand success stories

In addition to the keynotes, the focus will be on practical customer reports. Companies from various sectors will provide exclusive insights into their brand strategies, from beauty and fashion to industry:

• PARSA Beauty with Katharina Abernethy, Head of Marketing, and Heiko Hofer, Owner and CEO
  »The Beauty of Branding: How PARSA Beauty is Building a Strong Brand and Community«
• BÖRLIND with Dr. Peter Müller-Pellet, Managing Director of ANNEMARIE BÖRLIND and DADO SENS
  »The ANNEMARIE BÖRLIND Story – Success thanks to Omni-Channel, Partnership and Loyalty«
• Popken Fashion Group with Barbara Arnold-Reinschmidt, CPO, and Thorben Schwitalla, Head of Brand Communications
  »Data & Disruption: The Popken Fashion Group’s Brand Management in Times of Highly Dynamic Digital Environments«
• pewag International with Florian Hiebl, Head of Global Brand Management
  »Brand Management in the Industry: How pewag moves from Product Quality to Customer Loyalty«

In addition, Norbert Weckerle, CEO at apollon, will present the OMN Roadmap 2025/2026 and give an outlook on upcoming developments in the OMN suite. In addition, Michael Witzenleiter, Managing Director of Conversion Maker, will show how modern technologies can be used specifically to increase conversion in his presentation “Optimization of Product Detail Pages: 10 Steps to transform ordinary Product Pages into AI-supported Sales Magnets”, including concrete insights into the integration of Conversionmaker.ai in OMN.

Moderation by industry experts

Martin Groß-Albenhausen, Deputy Managing Director of the Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh), will once again lead the day, providing valuable insights and exciting discussion impulses with his in-depth expertise.

Norbert Weckerle and Tobias Marks, both Managing Partners at apollon, commented: “The upcoming apollon Innovation Day will overshadow all previous events – in terms of content, atmosphere and emotion. With this year’s motto, we are sending a clear signal for the future of strong brands in the digital age. At the same time, this day is also something special for us personally: apollon is celebrating its 10th anniversary this year. That is why we would like to celebrate this occasion together with our guests with an inspiring program and a festive finale that creates space for exchange, retrospection and anticipation of what is to come.”

Information and registration

The apollon Innovation Day 2025 is aimed at decision-makers from marketing, e-commerce and IT. Participation is free of charge, but places are limited. All information and registration at: www.apollon-innovation.de

Sponsors

_{Picture credits: © Mercedes‑Benz Group AG (Image of Mercedes-Benz Museum Stuttgart)}