Blog
TRENDS, STORIES AND BEST PRACTICES AROUND PRODUCT EXPERIENCE MANAGEMENT
eCommerce
PIM
Optimising the customer journey in e-commerce: How companies can avoid revenue losses
How can businesses prevent revenue loss in e-commerce? This article explains how optimizing the customer journey helps reduce friction, build trust, and avoid cart abandonment – from product discovery and checkout to the post-purchase experience. With practical recommendations and clear optimization strategies, it highlights why customer journey improvement is an ongoing process and a key driver of long-term growth.
eCommerce
PIM
Customer journey in e-commerce: where companies lose revenue
Data quality is key to successful omnichannel strategies. But manual checks are time-consuming and prone to errors. We explain how companies use automatic validation rules, scripts and AI checks to ensure that their product data remains complete, consistent and error-free – and why PIM systems are indispensable for this.
eCommerce
PIM
Product experience as part of brand strategy – why brands become tangible in products
Data quality is key to successful omnichannel strategies. But manual checks are time-consuming and prone to errors. We explain how companies use automatic validation rules, scripts and AI checks to ensure that their product data remains complete, consistent and error-free – and why PIM systems are indispensable for this.
eCommerce
PIM
Predictive analytics: How data enables better purchasing decisions
Data quality is key to successful omnichannel strategies. But manual checks are time-consuming and prone to errors. We explain how companies use automatic validation rules, scripts and AI checks to ensure that their product data remains complete, consistent and error-free – and why PIM systems are indispensable for this.
eCommerce
PIM
Smart Search in E-Commerce: Why Your Product Search Will Fail Without Good Data
Data quality is key to successful omnichannel strategies. But manual checks are time-consuming and prone to errors. We explain how companies use automatic validation rules, scripts and AI checks to ensure that their product data remains complete, consistent and error-free – and why PIM systems are indispensable for this.
eCommerce
PIM
How digital product processes make medical technology more efficient – with OMN from apollon
Data quality is key to successful omnichannel strategies. But manual checks are time-consuming and prone to errors. We explain how companies use automatic validation rules, scripts and AI checks to ensure that their product data remains complete, consistent and error-free – and why PIM systems are indispensable for this.
eCommerce
PIM
How to choose the best PIM solution – and why OMN from apollon is the right choice
Data quality is key to successful omnichannel strategies. But manual checks are time-consuming and prone to errors. We explain how companies use automatic validation rules, scripts and AI checks to ensure that their product data remains complete, consistent and error-free – and why PIM systems are indispensable for this.
eCommerce
KI
Artificial intelligence is revolutionizing SEO – rethinking visibility
Data quality is key to successful omnichannel strategies. But manual checks are time-consuming and prone to errors. We explain how companies use automatic validation rules, scripts and AI checks to ensure that their product data remains complete, consistent and error-free – and why PIM systems are indispensable for this.
PIM
PIM validation: Automatic plausibility checks for clean data
Data quality is key to successful omnichannel strategies. But manual checks are time-consuming and prone to errors. We explain how companies use automatic validation rules, scripts and AI checks to ensure that their product data remains complete, consistent and error-free – and why PIM systems are indispensable for this.
DAM
PIM
PIM/DAM in regulated markets – pharmaceuticals, medtech and healthcare products
Pharmaceutical, medtech and healthcare products are subject to strict regulatory requirements. Incorrect or inconsistent product information can quickly lead to high costs, recalls or fines. In this article, we show how PIM and DAM systems help companies meet compliance requirements and ensure data quality while working more efficiently.
DAM
PIM
The Digital Product Passport – why Companies Cannot Manage without a PIM/DAM System
The Digital Product Passport (DPP) will become mandatory in the EU from 2026 and presents companies with new challenges. Whether product safety, technical specifications, or sustainability data – all information must be centrally maintained, up-to-date, and accessible at all times. In this article, you will learn what the Digital Product Passport is, what requirements it entails, and why PIM and DAM systems are indispensable for ensuring data quality, compliance, and efficiency.
eCommerce
Digital Catalogs: The perfect complement to your online shop
Digital catalogs are more than just a replacement for the classic product catalog. They offer end customers inspiration, a modern shopping experience, and ease of use – perfectly complementing existing online shops. In this article, you will learn about the benefits of digital catalogs and why they are an indispensable marketing tool for businesses.
Trendletter
Don’t want to miss any news?
Then sign up for our trendletter.