Furnishing specialist commissions apollon for new e-commerce strategy
apollon, leading software provider for marketing automation and product data communication, wins Hofmeister as a customer. At the furnishing specialist apollon is responsible for the implementation of the online store. Likewise, apollon accompanies the furniture retailer as a partner in the realignment of its e-commerce strategy and offers corresponding consulting and training.
apollon could win the traditional furniture supplier Hofmeister as a new customer. The fourth-generation family business offers a wide range of products from initial furnishings to designer furniture and collectibles – both in physical stores and online. apollon will support Hofmeister in optimizing all e-commerce and organizational topics around their product data. For this purpose, the replacement of the existing store system with a complete relaunch and new orientation is planned. The regional services and Hofmeister’s unique selling points are to be brought to the fore. What is remarkable about this project are the ambitious goals, which also include a complete realignment of Hofmeister’s e-commerce strategy to strengthen its visibility and brand on a national level.
The implementation of the project is scheduled for six months. The launch of the new online store, which is based on the current release of the Shopware 6 store system, is scheduled for the beginning of April.
Marcel Bewersdorf, Managing Partner at HELMES BEWERSDORF and co-responsible for the realignment of the e-commerce strategy at Hofmeister: “apollon is convincing in terms of content, technology and people. We enjoy the critical and at the same time always goal-oriented, pragmatic and sympathetic exchange at eye level – in the joint customer project, as well as consulting in the direct cooperation. A teamwork that enriches all involved and convinces in the result.”