apollon introduces new function for online catalog flipaio

flipaio was extended by controller tool

apollon, leading software provider for marketing automation and product data communication, has extended its online catalog solution flipaio with a new controlling function – Controller Tool. With immediate effect, the controller tool makes it possible to map company-relevant business figures in the online catalog and view them directly. By combining marketing and controlling, users such as management can identify successful items more quickly and optimize their product range accordingly.

flipaio is a catalog software to digitize print media. Existing print data from a print catalog is converted into a digital format and is then available as a page-turning online catalog. In addition to the browsing experience, flipaio offers numerous functions such as full text search, watch lists or filtering, as well as a link to store systems to place items directly in the shopping cart from the online catalog. The digital catalogs can be integrated into websites or made available as a native app on mobile devices. The end user of an online catalog created via flipaio thus has a wide range of options to enjoy the best possible customer experience. In order for the providers of an online catalog to benefit even better, flipaio has been updated with the new function – Controller Tool. With this, business figures such as the turnover or the sales of a product can be viewed directly and can also be compared in comparative periods. In this way, the management or the product manager can make statements about the performance of products directly in the online catalog. Because the display is embedded in the catalog itself, managers have a new way to visualize it, making it even easier to respond quickly to market changes. Built-in security measures ensure that only authorized users can access business figures in the online catalog.

Norbert Weckerle, CEO at apollon: “Sales forecasts are estimated sales. At the end of the day, the actual figures have to prove whether the targets have been reached. So it’s particularly effective to be able to see at any time in your advertising media, such as the online catalog, what the actual sales are. Without any detours, you can access the business figures and make immediate statements about the articles on offer. The preparation of business figures is completely unnecessary with the controller tool and the time saved can be used to tackle target-oriented measures. By the way, the creation of an online catalog with flipaio is just as fast – in only five days after sending the print data, the digital catalog is available!”

Press contact

Yasemin Czechowski
Marketing Manager
Phone: +49 7231 941-133
E-Mail: yczechowski@apollon.de

apollon GmbH+Co. KG
Maximilianstr. 104
75172 Pforzheim