Success story
Hellmut Ruck: Shopware store and catalogs from one data source
Hellmut Ruck GmbH from Neuenbürg supplies its online store, print catalogs and sales team with product data from Online Media Net (OMN). The new Shopware-based e-commerce presence was implemented in no more than four months.
At a glance
Company
Hellmut Ruck GmbH, Neuenbürg, Germany
Industry
Specialist wholesaler for podiatry, foot care, cosmetics and wellness
Solution
OMN with PIM, DAM, channel management and workflow; Shopware store as agency service
Channels
Online store, print catalogs, digital catalog, sales app
Integrations
ERP (SAP), Shopware via REST API, InDesign output with Xactuell
Initial situation
Starting point
Before OMN
- ERP master data without marketing content
- Store and print catalogs maintained separately
- Lots of manual work to provide images for print and the web store
Ruck wanted a new e-commerce presence with a short implementation time: mobile-ready and with customer verification during online registration.
Item data and prices come from the ERP system. For the store and the catalogs, this master data had to be enriched with marketing information and then delivered to several channels. Existing data was to be transferred to the new system in a user-friendly way.
Project objectives
Goals
01
E-commerce presence
A new online store with a short implementation time, mobile-ready and with customer verification at registration.
02
Omnichannel
Enrich item master data with marketing information and use it to supply the store and catalogs.
03
Ease of use
Transfer existing data into the new system simply and transparently.
The solution
Solution
The store runs on the e-commerce software Shopware, while Online Media Net (OMN) is the central platform for product information, images and channel control.
One data source
OMN combines PIM, DAM and channel management. The ERP provides item data and prices, marketing adds texts, images and attributes.
Store connection
OMN delivers product data to the Shopware store via a REST interface. The store has since been rebuilt on Shopware 6.
Catalog production
The print catalogs are created from the same data in OMN; output to InDesign is handled with Xactuell.
Image process
New product photos are dropped into a hot folder. OMN automatically creates the web store image versions and links the images to the right items based on the file name.
More channels
Besides the web store and print, Ruck uses apollon’s digital catalog flipaio and a self-developed sales app that receives its data from OMN.
In figures
4 months
to implement the new e-commerce presence
Results
Results
OMN supplies the store
One central platform with PIM, DAM and channel management feeds the store with up-to-date information.
Special functions
Accreditation check at registration and support for complex price and discount scales.
Easy to use
Images and items as well as content and catalog pages or the store can be linked by drag and drop.
Print and online from one source
Since 2014, catalog production has also run through OMN.
Success Story
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