Success Story
Boerlind: Natural cosmetics data for 40+ countries – from a single platform.
How Boerlind GmbH uses OMN to centrally manage over 530 products, translate them into 7 languages, and automatically distribute them across all channels.
At a glance
Boerlind GmbH
Brands
ANNEMARIE BOERLIND, DADO SENS
Industry
Natural Cosmetics
Products
530+
Solution
OMN – Product Experience Management (PXM)
Modules
PIM, DAM, Channel Management, AI Services
“We needed a solution that reflects our quality standards: clean, consistent, and internationally scalable. Today, OMN is the platform that brings all of our product information together – and we feel the impact every day.”
Dr. Peter Müller-Pellet, CEO, Boerlind GmbH
Initial situation
Growing complexity, fragmented data.
Before OMN
- Media database for digital assets (images, videos, documents)
- Packaging databases for packaging copy and print data
- NetFormula for INCI data and safety information
- Excel spreadsheets for retailer information and manual mapping
Boerlind is expanding internationally – and with every new market, the complexity of product information grows. Before implementing OMN, data management was spread across multiple disconnected systems.
The result: inconsistent data, excessive manual coordination, and a time-to-market that couldn’t keep pace with the growth strategy. New products took too long to become consistently available across all channels and languages.
Project objectives
Three clear objectives for the project.
01
Central System
Consolidate all product-related data in one place – product copy, INCI data, certifications, safety documents, and digital assets. No more data silos.
02
Media-neutral Data Foundation
Replace the existing DAM solution, migrate assets, and merge multiple source systems into a single platform. One data foundation, many channels.
03
Internationalization
Set up OMN in 7 languages from the start – including AI-powered Translation Management for efficient translation workflows.
The solution
OMN as an Integrated PXM Platform.
Today, OMN serves as the central hub for all product information at Boerlind. The solution comprises several modules that work seamlessly together:
PIM & DAM
Product data and assets united. The PIM manages up to 200 attributes per product. The integrated DAM handles all digital assets – including a hotfolder mechanism that automatically processes large volumes of images.
Data Integration
All sources connected. OMN connects via middleware with ERP systems (Trend DB2/MS SQL), laboratory and packaging databases (Oracle), and the NetFormula PostgreSQL database. Data flows automatically into the central platform.
Brand Portal & Channel Management
Automated E-Commerce. Through a direct integration with Shopware 6, product data is automatically syndicated to the B2C online shop. Role-based approval workflows ensure that only verified content goes live.
AI Services
Efficiency through automation. Automatic image descriptions, AI-powered translations, intelligent tagging, and INCI matching accelerate day-to-day work and reduce error rates.
The numbers speak for themselves.
+20%
Conversion Uplift
530+
Products centrally managed
7
Languages automated
40+
Countries served
“We work far more efficiently now: a product is created once – everything else follows automatically. OMN maps our processes realistically, instead of forcing us to adapt.”
Huayu Zhang, IT Specialist E-Commerce, Boerlind GmbH
Results
Measurable impact – from day one.
Higher Data Quality
Fewer manual interventions, shorter approval cycles, faster product availability. Centralized data management eliminates inconsistencies across channels and languages.
E-Commerce Automation
Automated distribution to all channels – the Shopware shop and marketplaces are fed directly from OMN. Centralized, consistent product data replaces manual channel exports.
Marketing Enablement
Campaigns, images, and product data are available at all times. Ready-made content packages enable worldwide distribution without additional effort.
Outlook
Ready for the next level.
Boerlind plans to enter additional markets and connect further channels. The AI Services within OMN are being continuously expanded. The architecture is designed to scale sustainably and remain future-proof.
Success Story
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