BÄR Schuhe

A ready-to-run PXM system: OMN Accelerator

BÄR Schuhe, run by Christof Bär in the second generation, represents a perfect combination of comfort and style. For this reason, a PXM solution was needed that could be implemented without lengthy implementation and with as few adjustments as possible. In addition, the solution should be both cost-effective and low-maintenance. While looking for a suitable provider, BÄR came across the company apollon and its in-house development OMN Accelerator.

Goals


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PXM

Introduction of PXM system for central, workflow-supported management of all product data and associated assets.

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Channels

System-supported distribution of product information to all channels (online store and marketplaces).

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AI

Automatic generation of product texts and their translations using artificial intelligence (AI).

Little Customizing

Procurement of a cost-effective PXM solution with little customizing effort.

Solution


The OMN Accelerator is an out-of-the-box solution of the proven enterprise version of Online Media Net (OMN). Designed specifically for small and medium-sized businesses, the preconfigured PXM platform includes industry-specific data models, structures and functions to enable immediate and easy installation for customers.

RESULTS


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CENTRAL PRODUCT DATA

OMN PIM: Single point of truth for all product data.

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MEDIA-NEUTRAL ASSET MANAGEMENT

OMN DAM: Management of all digital content (images, videos, etc.).

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AUTOMATIC CHANNEL FILLING

OMN CM: 5 online stores and marketplaces (Amazon, Decathlon and Otto).

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BÄR-SPECIFIC WORKFLOWS

OMN WM: Exact mapping of BÄR-specific workflows.

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