Success story
BÄR Schuhe: Central product data and media with OMN Accelerator
BÄR Schuhe was looking for a PXM solution without a lengthy rollout and with little customisation effort. With the preconfigured OMN Accelerator, the company manages product data and media centrally and supplies online shops and marketplaces from one system.
At a glance
Industry
Footwear – comfortable shoes for women and men
Company
Family business, run by Christof Bär in the second generation
Solution
OMN Accelerator – preconfigured PXM platform
Modules
PIM, DAM, Channel Management (CM), Workflow Management (WM)
Operation
Software as a service, run in the cloud by apollon
Channels
5 online shops and marketplaces, including Amazon, Decathlon and Otto
Project start
2023
“Using a powerful PXM not only gives us a faster time to market but also considerable efficiency gains.”
Jürgen Prenninger, CDO and CMO at BÄR GmbH
Initial situation
A PXM solution that starts fast and lean
Before OMN
- Need for central, workflow-supported management of product data and assets
- Several online shops and marketplaces to supply
- Need for low effort in implementation, customising and maintenance
BÄR Schuhe is run by Christof Bär in the second generation and stands for combining comfort and style. The new product data solution was to be just as pragmatic: a PXM solution that could be introduced without a lengthy implementation and with as few adjustments as possible – cost-effective and low-maintenance.
While looking for a suitable provider, BÄR came across apollon and the OMN Accelerator.
Project objectives
Four goals
01
PXM
Introduce a PXM system for central, workflow-supported management of all product data and related assets.
02
Channels
System-supported distribution of product information to all channels – online shops and marketplaces.
03
AI
Automatic creation of product texts and their translations using artificial intelligence.
04
Little customising
A cost-effective PXM solution with little customising effort.
The solution
OMN Accelerator: preconfigured instead of built from scratch
The OMN Accelerator is an out-of-the-box solution based on the enterprise version of Online Media Net (OMN). Designed for small and medium-sized businesses, it comes with industry-specific data models, structures and functions – so it can be installed at the customer’s site immediately and easily.
Started in 2023 in the cloud
BÄR uses OMN as software as a service; apollon operates the system in the cloud. The project started in summer 2023.
Existing data taken over
An import took over the existing product data. The existing image library was carried over and automatically linked to the products.
Data for every channel
OMN CM supplies online shops and marketplaces such as Amazon, Decathlon and Otto; the marketplaces are connected via Tradebyte.
Image texts from the PIM
Image captions and alt texts for the channels are generated from the PIM using rules.
Custom workflows
OMN WM maps BÄR’s specific processes precisely.
In figures
5
online shops and marketplaces supplied from one system
4
OMN modules in use: PIM, DAM, CM, WM
2023
project start with OMN Accelerator
Results
One central source for all channels
Central product data
OMN PIM is the single point of truth for all product data.
Media-neutral asset management
OMN DAM manages all digital content such as images and videos.
Automatic channel supply
OMN CM supplies 5 online shops and marketplaces, including Amazon, Decathlon and Otto.
BÄR-specific workflows
OMN WM maps BÄR’s processes precisely.
Continuously extended
The data model grows with the business – the PIM now also covers season and collection assignments, for example.
Success Story
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