Small town. Big stage.

Pforzheim, Germany, 20 October 2026 – A mid-sized software company from Pforzheim on the international stage: apollon has been positioned in the Gartner® Magic Quadrant™ for Product Information Management Solutions for the first time. In the report, published on 12 October 2026, Gartner evaluates 16 vendors of product information management (PIM) solutions. This places the mid-sized software company from Pforzheim in an international field of vendors alongside software companies, some of which generate annual revenues of several hundred million euros.

For the company, this first-time positioning is a significant milestone and, at the same time, validation of its long-standing investment in the development of its own software platform, Online Media Net (OMN).

“Of course we are proud. As a mid-sized software company from Pforzheim, being included in the Gartner Magic Quadrant alongside internationally established software heavyweights is anything but a given,” says Norbert Weckerle, Managing Director and Chief Executive Officer (CEO) of apollon. “To us, this milestone shows that specialized technology companies from Germany can be visible internationally, too. My special thanks go to our team and to our customers and partners who are on this journey with us.”

Software Made in Germany – with international ambitions

apollon develops its software platform Online Media Net (OMN) in Germany, relying on its own technology, continuous innovation and close collaboration with its customers. The platform carries the “Software Made in Germany” quality seal of the German Association of IT SMEs (BITMi).

With OMN, apollon combines product information management (PIM), digital asset management (DAM), workflow management and channel management in one integrated platform. Manufacturers and retailers can manage product information and digital media centrally, enrich it automatically, control approval processes and deliver content consistently across a wide range of marketing and sales channels.

apollon takes a holistic approach: software development, consulting, implementation and long-term customer support all come from a single source.

“Today, our customers expect far more than simply managing product data. They want to bring products to market faster, automate processes and deliver their content consistently across all channels,” explains Tobias Marks, Managing Director and Chief Commercial Officer (CCO) of apollon. “Our strength lies in combining powerful technology with a deep understanding of our customers’ operational processes. That is exactly what sets us apart from purely technology-driven approaches.”

From product information management to product intelligence

With the further development of OMN, apollon is consistently focusing on the requirements of an economy increasingly shaped by AI.

Product information will no longer be used by people alone. AI systems and autonomous agents are increasingly accessing product data, comparing offers, generating content and supporting purchasing decisions.

This requires more than complete product descriptions: companies need structured, reliable and contextual information that both people and machines can understand and process.

With OMN 7, apollon is developing its platform further into an AI-supported product intelligence platform. This includes integrated AI functions for enriching and optimizing product information, automated processes and standardized interfaces for connecting external systems and AI agents.

“The future of product data management will not be decided solely by how well companies manage their data. What will matter is how intelligently they can make this information usable – for people, digital channels and, increasingly, AI agents,” says Weckerle. “That is exactly where we come in with OMN. For us, the positioning in the Gartner Magic Quadrant is therefore not only a special success, but above all an incentive to consistently continue on our technological path.”

Source and legal notices

Gartner, Magic Quadrant for Product Information Management Solutions, Jason Daigler, Greg Carlucci, Nicholas Mortensen, 12 October 2026.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

About apollon

apollon GmbH+Co. KG, based in Pforzheim, Germany, is a German software vendor for product experience management (PXM). With its in-house developed platform Online Media Net (OMN), apollon combines product information management, digital asset management, workflow management and channel management in one integrated solution.

The company helps manufacturers and retailers organize product information and digital content efficiently, automate business processes and create consistent product experiences across all relevant channels.

As a technology and implementation partner, apollon offers software development, consulting and implementation from a single source. The OMN platform carries the “Software Made in Germany” quality seal.