BÄR Schuhe
A ready-to-run PXM system: OMN Accelerator
BÄR Schuhe, run by Christof Bär in the second generation, represents a perfect combination of comfort and style. For this reason, a PXM solution was needed that could be implemented without lengthy implementation and with as few adjustments as possible. In addition, the solution should be both cost-effective and low-maintenance. While looking for a suitable provider, BÄR came across the company apollon and its in-house development OMN Accelerator.
Goals
PXM
Introduction of PXM system for central, workflow-supported management of all product data and associated assets.
Channels
System-supported distribution of product information to all channels (online store and marketplaces).
AI
Automatic generation of product texts and their translations using artificial intelligence (AI).
Little Customizing
Procurement of a cost-effective PXM solution with little customizing effort.
Solution
The OMN Accelerator is an out-of-the-box solution of the proven enterprise version of Online Media Net (OMN). Designed specifically for small and medium-sized businesses, the preconfigured PXM platform includes industry-specific data models, structures and functions to enable immediate and easy installation for customers.
RESULTS
CENTRAL PRODUCT DATA
OMN PIM: Single point of truth for all product data.
MEDIA-NEUTRAL ASSET MANAGEMENT
OMN DAM: Management of all digital content (images, videos, etc.).
AUTOMATIC CHANNEL FILLING
OMN CM: 5 online stores and marketplaces (Amazon, Decathlon and Otto).
BÄR-SPECIFIC WORKFLOWS
OMN WM: Exact mapping of BÄR-specific workflows.
VOLLVERSION HERUNTERLADEN
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