SUCCESS STORY
PARSA Beauty: From product concept to market launch — all in one platform.
How PARSA Beauty uses OMN to unify product data, media workflows, and sales channels in a single integrated system — and measurably reduces time-to-market.
AT A GLANCE
PARSA Haar- und Modeartikel GmbH
Brand: PARSA Beauty
Industry: Beauty (Hair Care, Styling, Cosmetic Accessories)
Portfolio: Hair Care, Styling, Accessories, Cosmetic Tools, Manicure/Pedicure
Distribution: National and international, brick-and-mortar and digital
Focus: Sustainability
Website: www.parsa-beauty.de
Solution: OMN — Product Experience Management (PXM)
Modules: PIM, DAM, Channel Management, AI Services
Methodology: SCRUM, JIRA, BPMN/CAMUNDA
“For us, it was crucial to find a solution that maps the diversity of our brands and processes in a single system — from the first product concept to market launch. With OMN, we have built that foundation.”
Heiko Hofer, Katharina Abernethy, Marc Wandrey, Frank Hohl
Executive Management, PARSA Haar- und Modeartikel GmbH
STARTING POINT
Broad portfolio, fragmented systems.
Before OMN
- Different systems for product data, assets, and packaging
- Duplicate data maintenance across different tools
- Excel-based processes for mapping and approvals
- Manual coordination between departments and markets
PARSA Beauty is one of the leading suppliers of hair and beauty products in Central and Eastern Europe. With a growing product range, new marketplaces, and an increasing number of sales channels, the complexity of product data management grew steadily.
The consequence: redundancies, error-prone processes, and data maintenance that couldn’t keep up with growth. Every new distribution partnership meant additional manual effort — an unsustainable situation for a scaling company.
PROJECT GOALS
PIM First — clear objectives for the project.
PIM as Single Source of Truth
Bring together all product and media data across brands, sales channels, and business units in a single platform. No more data silos and redundancies.
Integration & Automation
Build SAP, Alphashot, and Tradeflex integrations. Eliminate Excel and automate approval workflows — fewer errors, more speed.
Channel Management
Manage all sales channels centrally — brick-and-mortar, digital, marketplaces, and private label. Scalable distribution for new partners and markets.
THE SOLUTION
OMN as an Integrated PXM Platform.
At PARSA Beauty, OMN serves as the central platform for all product-related data and workflows. The implementation followed an agile SCRUM framework with JIRA and process-driven workflows (BPMN/CAMUNDA) — a solution that covers all requirements:
PIM & DAM
Product data and assets united. All product information, images, and documents are managed centrally in OMN. The integrated DAM solution ensures consistent assets across all channels.
SAP Integration & REST API
Seamless system integration. OMN is connected to SAP via REST API — including bidirectional data exchange. Alphashot and Tradeflex are also integrated. Data flows automatically into the central platform.
Workflow Automation
Process-driven workflows. Approvals are automated with BPMN/CAMUNDA processes. Every product record goes through defined steps — from creation to market launch.
Channel Management
All channels from a single platform. Brick-and-mortar retail, online shops, marketplaces, and private-label partners are all fed centrally from OMN. New channels can be connected quickly.
AI & AUTOMATION
Intelligent processes — less effort, more speed.
DeepL Translations
Automated translations via DeepL, embedded directly into the workflow. A company glossary ensures that brand-specific terms are translated consistently.
Smart Media Management
Automatic image descriptions, intelligent tagging, and document translations make media management more efficient and less error-prone.
AI-powered Process Optimization
From accelerating individual tasks to simplifying complex workflows — the AI Services in OMN support the team where it matters most.
“With apollon, we had a strong partner at our side. Through close, trust-based collaboration, we built a system that reflects our product process holistically, highly efficiently, and true to reality.”
Christina Pottiez
PARSA Beauty
MEASURABLE RESULTS
The results speak for themselves.
1
Single Source of Truth
↓
Reduced Error Rates
↑
Faster Time-to-Market
∞
Scalable Channels
RESULTS
Measurable impact — efficiency and speed.
Greater Efficiency
Less coordination overhead, clearer processes, quickly available and consistent product information. Centralized data management as a Single Source of Truth reduces error rates and eliminates redundancies.
Faster Time-to-Market
A transparent Product Lifecycle makes the status of every product visible at all times. The FIS Tradeflex integration shortens time-to-market. Additional sales channels can be connected at scale — without extra effort in data maintenance.
“The project with PARSA Beauty is a prime example of how modern PXM solutions need to be designed today: integrated, agile, and with a clear focus on efficiency and data quality.”
Benjamin Steinbach
Consulting, apollon GmbH + Co. KG
The full story in detail.
Want to know how PARSA Beauty maps the entire Product Lifecycle in a single platform — from idea to shelf? Download the complete Success Story as a PDF.
OUTLOOK
Ready for the next level.
With OMN, PARSA Beauty has laid the foundation for a sustainable digitalization strategy. The platform is modular, future-proof, and designed to grow with the company. Next steps: additional marketplace integrations, expanding AI-powered analytics, and unlocking new digital sales channels.