XR
Customers should interact instead of just consuming passively. If you want to continue to inspire your customers, you should not ignore XR (Cross Reality) in online and mobile marketing – AR, VR and 3D configurators.
Photos and videos are no longer enough for customers to make a purchase decision. Especially in e-commerce or online shopping, customers want to test products in advance. Does the piece of furniture match my furnishing? Do I have the right shoes to match my outfit? If I had the opportunity to individualize a product by adding individual elements, what would be the result? Questions that keep customers busy to reduce the risk of buying to a minimum. This is where XR helps by turning a vague idea into a clear impression.
XR (Cross Reality) is an umbrella term for technologies to lead customers into virtual worlds or to expand the real world with digital content. Whether VR (Virtual Reality), AR (Augmented Reality) or 3D configurators, cross reality technologies offer marketers enormous potential to inspire customers innovatively and to interact with them even from a distance. Whether for pure sales purposes or for entertainment to strengthen brand loyalty.
Not only marketing benefits from product presentations and interactions with the customer. XR makes service and maintenance of systems and machines easier and above all more efficient. But also professional groups that do not sell products, such as trainers, medical personnel or pilots, can use XR for their own benefit. With XR, dangerous situations can be simulated in order to be optimally prepared in case of emergency without having to take any risks.
XR can be used for a wide range of applications. The big advantage is that the technology is still very young and people have not yet had enough of it. Now is the right time to get in and develop creative potential. We are very happy to support you in this. Even if you would like to use the technology, but lack the brilliant idea for your field of application. Contact us and we will find the right Use Case for you. Of course we also support you in the preparation of your data.
Photos and videos are no longer enough for customers to make a purchase decision. Especially in e-commerce or online shopping, customers want to test products in advance. Does the piece of furniture match my furnishing? Do I have the right shoes to match my outfit? If I had the opportunity to individualize a product by adding individual elements, what would be the result? Questions that keep customers busy to reduce the risk of buying to a minimum. This is where XR helps by turning a vague idea into a clear impression.
XR (Cross Reality) is an umbrella term for technologies to lead customers into virtual worlds or to expand the real world with digital content. Whether VR (Virtual Reality), AR (Augmented Reality) or 3D configurators, cross reality technologies offer marketers enormous potential to inspire customers innovatively and to interact with them even from a distance. Whether for pure sales purposes or for entertainment to strengthen brand loyalty.
Not only marketing benefits from product presentations and interactions with the customer. XR makes service and maintenance of systems and machines easier and above all more efficient. But also professional groups that do not sell products, such as trainers, medical personnel or pilots, can use XR for their own benefit. With XR, dangerous situations can be simulated in order to be optimally prepared in case of emergency without having to take any risks.
XR can be used for a wide range of applications. The big advantage is that the technology is still very young and people have not yet had enough of it. Now is the right time to get in and develop creative potential. We are very happy to support you in this. Even if you would like to use the technology, but lack the brilliant idea for your field of application. Contact us and we will find the right Use Case for you. Of course we also support you in the preparation of your data.
WE Offer
VR (Virtual Reality)
With VR you create virtual worlds in which your customers can interact. The real world is faded out so that your customer can concentrate fully on your solution. The artificial environment, in its simplest form, can be explored on the computer or via head-mounted displays such as VR glasses. Your big advantage: Products in need of explanation not only become tangible with VR, they can be viewed from all perspectives – whether for sales support or as a brand experience.
Unlimited possibilities
Simulate real environments - whether for sales promotion, training or maintenance purposes.
Shorter
Time-to-Market
With 3D models, you can develop and market your products much faster while reducing your overall costs.
Breathtaking experiences
Strengthen the buying decision with virtual walk-in sales stands and realistic products.
Experience instead of advertising
Let your customers take part actively and increase the presence experience instead of just let them consume passively.
AREAS OF APPLICATION OF VR
Virtual Reality in Marketing
Emotions are the currency of marketing. And no technology manages to create emotions better than VR. Make your brand come alive by creating virtual worlds for more intensive communication. From VR terminals in stores, virtual sales stands in online stores to events that can be expanded spatially and temporally with VR - the possibilities of VR marketing are almost unlimited. The best thing: Once your customer is in your artificial reality, there is no distraction from the competition! Marketing has never been more emotional with VR!
Virtual Reality in Development
The development and production of expensive products has never been so easy and efficient using VR. Engineers can use 3D models to develop new products and design assessments can be performed directly on virtual objects. New production areas or entire industrial plants can be virtually inspected with VR in advance in order to be optimized. But also customers of machine and plant manufacturers can be involved in the planning process thanks to VR.
Virtual Reality in Operation
With Virtual Reality it does not matter what size, shape or weight your product has. Your sales representative always has it with him, down to the last detail. Your customer can get a comprehensive picture and even test the product. Even if the product does not exist, VR allows you to involve your customers in the development and product design. More information, more purchase security and a special sales experience thanks to virtual reality.
Virtual Reality in Service & Support
Machines and systems are becoming more complex and so is their maintenance. But VR offers enormous relief here. Already during the prototyping process it is possible to ensure ease of maintenance with VR. In training courses, service personnel can be trained on the basis of 3D models - independent of place and time. But also in the practical work, service personnel find support, because products are tangible and tangible instead of only on paper.
Customer example of VR
Holding physical trade fairs in a virtual world of experience 1-to-1 and making full use of all digital advantages – that’s the V-CON! Our customer HELLER relies on the new event format and will be holding the V-CON 2020 from November 10th – 12th. See for yourself what visitors can expect at V-CON 2020.
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AR (Augmented Reality)
Whether it is a picture, text, graphic or video. With AR you can integrate virtual objects or information directly into the real world of your customers. Thanks to the extended world you close the gap between the digital and real world. The big advantage: Your customer can consume your marketing experience on different devices. Already with a smartphone AR is accessible for your customers – from everywhere and very comfortable!
Making products tangible
Where the imagination stops, AR takes over and creates unique product experiences.
Emotions not price
Thanks to interaction, the purchase decision is made by emotions instead of price.
Immediately & everywhere ready
Your customer only needs a smartphone, tablet or PC to enjoy the experience.
Activating effect
Your customer perceives your products directly in his real, individual world as required.
Client examples of AR
SLV EXPERIENCE LIGHT
"The app was initially planned only as a trade fair tool. But due to positive customer feedback, we have now further developed it internationally and added an automatic and manual mode. The goal is to get a professional planning tool that can display our products in real environments true to scale. Besides, the app is fun to use and invites you to browse through our catalogs."
Gunther Hahn, Head of Digital at SLV Group Holding GmbH
LTB Augmented
For over forty years the comic series "Funny Pocketbook" has been delighting its readers. That's when the idea of bringing Donald Duck to life was born. So apollon developed the app "LTB Augmented" for the publisher, Egmont Ehapa Media GmbH. And that in only 4 days! With the app you can not only bring LTB No. 515 to life, but also get an impressive foretaste of how Donald Duck perceives the world in the exciting cover story "Die Cyberbrille Entenhausen."
3D-Configurator
Highly customizable products are very much in vogue. The reason is very simple: the needs of customers are becoming more and more specialized. Therefore, many products today have options and possibilities. At the same time, the spread of 3D configurators in online business is increasing. 3D or online configurators support customers in an almost playful way to adapt products to their personal needs and tastes. The high-quality visualization of the results not only increases customer satisfaction but also e-commerce sales. Another positive effect: ordering processes are digitalized and order processing becomes more efficient.
Guided selling for your shop
You actively and easily guide your customers to the right product and create a customer-oriented shopping experience.
Mastering complexity
Thanks to the 3D configurator, you avoid errors in the product configuration and can submit quotations more quickly.
Less complaints
By involving your customers in the buying process, complaints and returns are reduced.
Stay ahead of the competition
Identify unprofitable variants and bring out new features faster than your competitors.
Customer example of the 3D configurator
Furniture configurator for HELLMUT RUCK
Even more service with tailor-made offers - that was the claim of our customer HELLMUT RUCK. Therefore we implemented an online configurator for the pioneer in foot care. With this tool, RUCK customers can now configure practice equipment such as cabinets, chairs and special furniture in the online store and order them directly. The special thing: A detailed view of the product from all possible angles. And this in real time during product configuration!
Data preparation
Of course we also support you in the preparation of your data. As part of the M+M Group, we have both the skills and capacities to create digital product twins from real products.
Your contact for XR
Do you have any questions or would you like further information? Do not hesitate and contact us. We will be glad to help you.
Tobias Marks
+49 7231 941-109
+49 162 26 26 109
TMarks@apollon.de